Tyler Equipment Corporation announced that Brooke Tyler IV has been named vice president of customer support for the company’s East Longmeadow, Mass., and Berlin, Conn., branches.

Among Brooke IV’s new responsibilities will be to ensure customer satisfaction throughout the sales experience, including after-purchase support. The company announced that he has already developed and implemented procedures and policies that will ensure a continuous relationship with customers for years to come.

Brooke IV, a fourth-generation Tyler family member, said he will draw from his diverse and extensive experience at Tyler Equipment.

“I started from the ground up,” said Brooke IV. “I’ve done everything from sweeping the shop floors, mechanic and product instructor, salesman to account manager and now vice president of customer support. My personal experiences in this industry have helped me become knowledgeable in our products, confident in our abilities to foresee customers’ needs and expectations. Our customer support team is experienced and goes the extra mile to listen and to learn from our customers. We know what they want and what they need. At the end of the day, our customers are not only happy with their product, but they are also productive with their machine.”

In his new position, Brooke IV also will be involved with the company’s day-to-day operations and will continue to streamline departments to function more efficiently.

According to Brooke IV, among the many ways Tyler Equipment guarantees peace of mind after a customer has purchased a machine is the Volvo Caretrack system.

“Simply put, with Caretrack you can get the best out of your machine — today and in the long term. Caretrack is a telematic tool that monitors signs, locations and machines vital service intervals,” he said.

“Our customers benefit not only because our parts and service technicians receive continuous training, they also emphasize rapid response and keep a large parts inventory in both branches so that customers can walk in and get what they need. On rare occasions, what isn’t available will be ordered and shipped overnight for next day delivery to ensure customer satisfaction.”

Founded in 1922, Tyler Equipment has adapted its business to be even more customer focused. Despite challenging economic times, Tyler moved its Connecticut branch to Berlin, Conn., a more centralized location with three times the parts warehouse and four times the service space than its previous location.

According to Tyler Equipment, the product support team has grown and will continue to grow as the company looks for qualified individuals to join its team.

“We know that the success of our company is directly related to the success of our customers,” Brooke IV said. “Therefore, with our sustained goals of minimum downtime, improved uptime, our customers will see enhanced profitability by doing business with Tyler Equipment. Externally, we are not making enormous changes. We are polishing up what we do now to do what we have always done — only better. We are good at what we do … but we want to be the best.”

For more information, visit www.tylerequipment.com.

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