Holcim (US), a leading manufacturer and supplier of cement and mineral components, introduced its Rainbow Masonry Designer App at this year’s World of Concrete (WOC) tradeshow. The iPad application will allow architects to collaborate in real time with building owners and/or construction companies to visually select brick façades that reflect a project’s vision.

“We’re very excited to offer this new tool to the market,” said Filiberto Ruiz, deputy chief executive officer of Holcim (US). “The app makes it far easier to design projects and deliver accurate color information to brick manufacturers for quoting. Holcim is committed to delivering value that helps our customers grow their businesses. Utilizing the right technology empowers our customers and we believe the new Rainbow Masonry Designer App will do that.”

The Masonry Designer App allows users to view and select brick colors, pattern/bond and mortar colors in real time. Once a combination is selected, a PDF of the choices can be sent to various brick manufacturers for samples and estimates. By dynamically selecting brick colors, patterns and one of the sixty different Rainbow mortar colors available, much of the guesswork and color speculation can be avoided. The free application is supported by the Apple iOs for the iPad via web browsers.

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