James River Equipment, specializing in heavy equipment sales, service and parts, is now the authorized dealer of Morbark industrial equipment in all of Virginia and North Carolina and two counties in South Carolina.

In business for more than 30 years, James River Equipment has 25 locations throughout Virginia, North Carolina and South Carolina. It sells and services a full range of equipment in many industries including construction, forestry, paving, mining, agricultural, and consumer and commercial lawn care.

John Foote, Morbark’s vice president of sales and marketing commented, “It’s extremely important for Morbark to identify partners that share the same goals and have the ability to provide our customers with first class sales, service and support. We’ve found that in James River Equipment.”

“James River Equipment is proud to have developed a partnership with Morbark and we look forward to a long and successful relationship. Their product line is strong and our team is enthusiastic about representing the brand,” added Mark Romer, president of James River Equipment.

In addition to the existing sales staff at James River Equipment, Rodney Waller and Danny Westmoreland, former sales representatives of Morbark, will be joining the team to represent the Morbark product line in James River Equipment’s territory.

“Product support has always been an important part of our business at James River Equipment. In addition to the Morbark sales representatives that transitioned over, we found it very important to retain product expertise with former Morbark reps Jaime Perkins and Parker Barnes who specialize in Morbark parts and service, respectively,” commented John Shearer, vice president of product support of James River Equipment.

For more information on James River Equipment, visit www.jamesriverequipment.com.

For more information on Morbark Inc., visit www.morbark.com.