Michael Curley recently was appointed regional sales manager of Trico Lift, one of the country’s largest privately owned aerial lift and rough terrain forklift providers with headquarters in New Jersey. Curley now leads the company’s sales activities in Pennsylvania and Southern New Jersey.

According to Executive Board Chairman John Paz, Curley is now responsible for the day to day performance and activities of sales team members in the Delaware Valley. He reports to Chief Operating Officer Chris Carmolingo. Prior to becoming regional sales manager, Curley managed the day-to-day lift equipment rentals and sales operations conducted by the company’s Pennsylvania branches. His responsibilities included the company’s parts, repair and inspection services provided to customers at the Marcus Hook and King of Prussia locations. Before that, he was a Trico Lift sales staff member for more than 20 years.

“Mike’s appointment to regional sales manager and his proven accomplishments during his 26 years with Trico Lift will help us accomplish consistent and driven sales performance in Pennsylvania,” Paz said. “Mike is well respected in the construction market and known for always delivering innovative and preferred product and service solutions to our customers.”

Trico Lift is a privately owned aerial lift provider serving the Mid-Atlantic and Gulf Coast regions with a variety of aerial work platforms including boom lifts, scissor lifts and rough terrain or telescopic forklifts. The company rents, sells, repairs, provides parts, preventive maintenance, inspections and operator training for all makes and models of aerial lifts. Established in 1952, Trico Lift is now located in Millville and South Plainfield, N.J.; Marcus Hook and King of Prussia, Pa.; Baltimore, Md.; Manassas, Va.; and Houston and San Antonio, Texas.