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White Oak Equipment Thanks Customers With Oyster Roast

White Oak customers were greeted at the dealership’s Fredericksburg entrance by excavators made by Kubota (L) and Takeuchi the two main product lines carried by the firm.
White Oak Equipment’s David Harper (L) and Watson Minter were in charge of steaming the hundreds of Chesapeake Bay oysters brought in for the event.
Volunteers from Fredericksburg’s Fairview Baptist Church helped fry up oysters for White Oak Equipment’s hungry customers.
White Oak’s customers enjoyed their oyster dinner inside the shop amid the various pieces of equipment in the dealership’s inventory.
These White Oak Equipment customers worked hard for their supper by shelling steamed oysters. The dealership made sure that an endless supply of raw oysters was maintained at each table.
These White Oak Equipment customers worked hard for their supper by shelling steamed oysters. The dealership made sure that an endless supply of raw oysters was maintained at each table.
This Takeuchi wheel loader showed its versatility by serving as a drink cooler for White Oak’s customers.
Many customers thoroughly examined all the pieces of equipment on display at White Oak, including this Takeuchi TS-70R skid steer loader.
Customers attending White Oak’s oyster roast were able to view Kubota’s popular U45 compact excavator as they entered the dealership.
Tom Ficklin (L), president of White Oak Equipment, was on hand to talk to customers about the company’s line of construction machinery.

White Oak Equipment Inc., one of Virginia’s most well-respected construction equipment dealers, welcomed scores of visitors to its Fredericksburg headquarters Feb. 28 for a customer-appreciation event.

The dealership brought in bucket loads of steamed and fried Chesapeake Bay oysters for the party as a way to thank its construction clientele. They were given the opportunity to eat great food and talk to White Oak Equipment personnel while surrounded by the firm’s extensive inventory of heavy machinery.

The event was held in tandem with White Oak Equipment’s 29th annual oyster roast for charity, which took place March 2. Started by company founder Frank McCarty and held in cooperation with Fairview Baptist Church in Fredericksburg, the oyster roast fed more than 1,500 people in 2012 and raised more than $43,500 for a needy recipient. A total of $711,000 was raised in the first 28 years of the event.

Mark McCarty, manager of the Fredericksburg location and one of the owners of White Oak Equipment, was very appreciative to everyone who turned out for the oyster roast and spent most of the evening visiting customers and thanking them for their patronage.

“I think the biggest thing that I got out of the customer-appreciation dinner this year was the positive feedback that we heard from customers,” McCarty said a few days after the event. “This was probably the first year in the last five years that I have had people actually ask me about purchasing a piece of equipment. Since the other night, I have been real busy working up quotes for people on various machines. That has been very encouraging.”

White Oak Equipment also has locations in Suffolk, Ashland and Manassas. Started in 1970, the company offers a full-line of construction equipment, including the Kubota and Takeuchi lines of machinery.