Fraley AEC Solutions Tightens Market Focus, Rebrands as Fraley Construction Marketing
📅 Wed December 21, 2016 - National Edition
Fraley Construction Marketing Logo.
Fraley AEC Solutions, launched in June 2014 to provide marketing and communications services to the Architecture, Engineering, and Construction (AEC) industry, has narrowed its market focus to the construction industry. The consultancy will rebrand and begin operating as Fraley Construction Marketing, effective January 1, 2017. The ownership, management, team, services, contact information, and remain unchanged.
“Fraley Construction Marketing is essentially doubling down on the construction market, which has been our core area of expertise,” said Owner Brian M. Fraley. “The truth is that most marketing agencies and consultants, even those that claim to occupy this niche, serve multiple market sectors. This will be a bona fide construction marketing pureplay.”
Fraley has not only provided marketing, communications, and editorial services to construction firms during his 20-plus career; he has also worked alongside of them in various capacities such issues as government agency and political liaison, construction safety, payment, design-build, transportation funding, specification changes, and more.
Streamlining the focus from three distinct market segments to one will allow Fraley Construction Marketing to better serve its clients. “The construction industry is very complex in its own right, from construction equipment dealers and manufacturers, to contractors, to material suppliers, technology firms, and more,” said Fraley. “Narrowing our focus to the construction industry that 86 percent of our clients occupy will allow us to more deeply understand the challenges they face.”
Click here to read the official announcement from Fraley Construction Marketing.
Fraley Construction Marketing is a niche consultancy with a unique 360-degree understanding of the construction industry. We start with strategy to create written and visual content that gets results for clients including construction equipment distributors, contractors, construction equipment manufacturers, construction material suppliers, trade associations, and trade magazines. Fraley specializes in marketing strategy, branding, digital marketing, public relations, writing and editing, content marketing, social media marketing, website design, photography and video, and advertising. Learn more at fraleyconstructionmarketing.com.