JCB’s side-entry skid steer allows operators to safely enter the machine, just as they would any other piece of equipment.

In an effort to communicate the practicality of its skid steer design, JCB released a video on its social media channels (You Tube, Facebook, Twitter and Google Plus). JCB's side-entry skid steer allows operators to safely enter the machine, just as they would any other piece of equipment, rather than climbing over a cumbersome attachment, as required by front entry models.

“We are constantly looking for unique ways to communicate JCB product attributes,” said Thom Peebles, vice president of marketing of JCB North America. “This video serves as an entertaining way to highlight our safe, side-door entry, a feature made possible through JCB's single power boom design.”

JCB manufactures a full line of side-door entry skid steer and compact track loaders at its Savannah, Ga.-based North American Headquarters for distribution around the world.

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