Dear Advertiser:
Thank you for your interest in Construction Equipment Guide (CEG).
CEG was founded in 1958 with the Northeast Edition because I realized that there was a shortage of used heavy construction equipment and that it was almost impossible to find. Recognizing that a regional publication would be a tremendous resource for both buyers and sellers, I published our first paper on May 29, 1958.
In an open letter to subscribers, published in the first issue, I described the mission of the paper:
“The idea is to reach the five state market of 10,000 prime buyer prospects for the used equipment and supplies that you have for sale... We have one and only one purpose - to sell your used equipment.”
Fifty years and thousands of editions later, the purpose of CEG has greatly expanded. The paper has evolved from a simple listing of equipment to a sophisticated publication with in-depth coverage of industry news, including new equipment applications, major construction projects, personality profiles, job stories and legislation affecting the industry.
The coverage area of the Northeast Edition has increased from the original five-state area of Pennsylvania, New York, New Jersey, Delaware and Maryland to include all of New England and West Virginia. Circulation has grown to more than 26,000.
In 1988, our Southeast Edition was established to serve the dynamic Southeast and Caribbean markets. First published on November 30, 1988, today it has a circulation of more than 25,000 in ten states, Puerto Rico and the U.S. Virgin Islands.
Again, in 1994, CEG expanded. As the premier regional publication in the East, it was a logical extension to begin a Midwest Edition. The Midwest Edition, which circulates throughout the 13 state Midwest region, is currently delivered to more than 27,000 qualified buyers and sellers.
In 2005, CEG extended the existing Southwest Edition, which began publishing in 1999, to encompass the Pacific Northwest, and redubbed it the Western Edition, which now covers Montana, Washington, Idaho, Wyoming, Colorado, Utah, Nevada, Oregon, California, Arizona, New Mexico, Texas, Oklahoma, Alaska and Hawaii with a total circulation of more than 31,000.
In May 2007, CEG purchased “Contractors Equipment Guide” based in Needham Heights, Mass., and coverted the former all-advertising periodical into a traditional editorial/advertising newspaper. Now called the “New England State Supplement,” it is mailed to all New England subscribers to the Northeast Edition, 26 times a year.
The four editions of CEG have a combined circulation of approximately 107,000, 85 percent of whom own heavy equipment and use industry products and services. Each edition is published biweekly, 26 times a year. Unlike some other publications in the industry, CEG does not cycle its circulation. Every edition reaches the full circulation 26 times a year.
We also publish 12 special sections throughout the year featuring different types of construction equipment. The publication is filled with industry-related feature reports, along with nationally syndicated columnists and timely news stories. In addition, we publish state and regional editions that report on local construction developments in Florida and Puerto Rico, Georgia, Alabama, Tennessee/Mississippi, the Carolinas, Virginia, Ohio, the Southwest Region and the Pacific Region.
Your advertising can be scheduled in any one edition, or in any combination of the four. You will find our advertising rates very competitive.
Please review the contained information and consider joining our ever-increasing list of satisfied advertisers, some of whom have not missed an issue in more than 49 years. We look forward to working with you to develop a customized marketing program that best serves your needs.
Sincerely,
Edwin M. McKeon
Publisher