Carlos Shortt, owner of PIRTEK Doral and PIRTEK Fort Lauderdale.

PIRTEK, a fluid transfer solutions company, is continuing its expansion across Florida and the United States with the opening of PIRTEK Daytona and PIRTEK Fort Lauderdale. Both locations opened in June under the company's Tier 2 model, bringing the total Florida PIRTEK franchises to 13.

Carlos Shortt, who owns PIRTEK Doral in Doral, Fla., expanded into Fort Lauderdale largely because of current customer requests.

“Some of our customers in Doral also do work in Fort Lauderdale,” Shortt said. “They've asked us if we could have a presence in that area so we can take care of their hose issues. We're taking the step forward.”

The Fort Lauderdale and Daytona locations are mobile-only businesses, each featuring two fully equipped, 24-hour mobile service vehicles.

PIRTEK rolled out its Tier 2 mobile-only option in 2016, enabling entrepreneurs to start up a franchise at a lower point of entry. Under Tier 2, a franchisee can keep the inventory in a small warehouse or storage facility and lease two vehicles. The standard Tier 1 model requires a franchisee to have a full service and supply center staffed with six team members and at least two mobile service vehicles. Tier 2 owners are expected to advance to a Tier 1 location in three years.

Shortt said he has studied Fort Lauderdale's business profile extensively and considers the new Tier 2 an excellent opportunity on Florida's east coast.

“I did my research,” he said. “Now we're building relationships, getting the message out that we're not a new company. We're part of a successful presence in Doral and we're backed up by a worldwide franchising company that's been around for more than 30 years.”

PIRTEK Fort Lauderdale will pursue business in the area's industrial sector, marinas, construction and rental businesses.

Dan Ferretti, owner of PIRTEK Daytona and PIRTEK Space Coast in Rockledge, Fla., said that the Tier 2 model affords existing owners an excellent opportunity to branch out.

“It makes franchise ownership more accessible to a larger group,” said Ferretti. “It also enables existing owners to own multiple franchises. We wanted to take advantage of that benefit so would could expand and consolidate our coverage area on the coast.”

Volusia County, he said, is a solid market for PIRTEK because of all the marinas, manufacturing and rental business — much like the customer base in Fort Lauderdale and in his Space Coast location.

“It should be similar to the business we're doing in Brevard County,” he said. “We expect PIRTEK Daytona to be a strong location for us, and we're looking forward to growing it into a Tier 1 as soon as possible.”

The only franchise of its kind in the United States, PIRTEK provides hydraulic and industrial hose replacement sales and services. There are 70 PIRTEK franchises and a fleet of mobile service vehicles throughout the United States. Globally, PIRTEK has more than 400 locations and 2,000 mobile service vehicles in 23 countries.

For more information about PIRTEK USA, visit www.pirtekusa.com.

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