'Purpose-Built' Website Earns Creative Award for London Communications Firm

A London-based communications and advertising agency has been recognized by the international Summit Creative Awards competition for the website launched recently for Sennebogen LLC.

📅   Wed July 27, 2016 - National Edition


A London-based communications and advertising agency has been recognized by the international Summit Creative Awards competition for the website launched recently for Sennebogen LLC.
A London-based communications and advertising agency has been recognized by the international Summit Creative Awards competition for the website launched recently for Sennebogen LLC.

Marketing Strategies & Solutions Inc., a London-based communications and advertising agency, has been recognized by the international Summit Creative Awards competition for the website launched recently for Sennebogen LLC.

Sennebogen is a global manufacturer of “purpose-built” material handling machines used in loading and lifting applications in waste and recycling facilities, ports, logging and other industries. The new website focuses on sales and support for dealers and customers in the Americas. Robert Adeland, the founder and president of Marketing Strategies & Solutions, said that the website reflects the philosophy behind Sennebogen products, beginning with the needs and goals of the customer.

“We have been working with Sennebogen in its American markets for over 15 years, but we still invested a lot of time into understanding their immediate and long term goals for the website. Touring their head office near Charlotte, N.C., allowed us to see where the company is going and how their customers interact with Sennebogen staff and dealers. We developed a great deal of new content that goes deep into the equipment details and services. But the home page and pathways to the deeper content are purpose-built to suit the customer's buying process.”

The Summit Creative Awards are a juried competition created to recognize creative achievement by small and medium-sized advertising agencies and studios. The awards program for 2016 included more than 5,000 entries from 21 different countries.

About Marketing Strategies & Solutions

Established by Robert Adeland in 1997, Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. The firm is one of the select advertising agencies in North America to be admitted as members of the Association of Equipment Manufacturers (AEM).

Major clients in Canada and the United States include Sennebogen LLC, Titan Trailers Inc., Winkle Industries Inc., Ontario Drive & Gear Ltd., Sommers Motor Generator Sales Ltd., Beka-Lube Products Inc. and Beau-Roc Truck Bodies Inc.