SDLG to Expand Product Range with Compact Wheel Loader at ConExpo-Con/AGG 2017

The move to expand the company's product range comes on the heels of its successful launch into North America.

📅   Wed March 08, 2017 - National Edition


SDLG L918F wheel loader.
SDLG L918F wheel loader.

SDLG will debut a new compact wheel loader – the SDLG L918F – at ConExpo-Con/AGG 2017 in Las Vegas, Nevada. The company will occupy Gold Lot Booth G3890, an outdoor booth at the show, which runs from March 7-11. Several experts will be on hand to discuss the new machine and how it fits into the brand's overall North American strategy.

The move to expand the company's product range comes on the heels of its successful launch into North America. SDLG has seen significant growth in terms of its dealer network and customer base over the past few years, as well as the introduction of its Tier 4 Final machines in 2016.

The L918F will be SDLG's fifth wheel loader offering in North America and it will feature a 1.0 yd3 bucket capacity mounted to a skid steer style coupler, placing it in the compact loader category but with the versatility of skid steer style attachments. In addition, the unit will have an optional 1.3 yd3 bucket with wheel loader ISO coupler. The machine will compete with large skid steer loaders, providing the same bucket capacity but with increased maneuverability and operator comfort. Additionally, the compact loader's steering mechanism will cause less damage to job site grounds when compared with a skid steer loader.

Al Quinn, director of SDLG North America, said customer demand is the driving force behind introducing the new machine, with several companies asking SDLG dealers for a compact, value loader alternative for many current skid steer loader applications. He explained that the new model was part of the brand's long-term strategy.

“This new launch demonstrates the maturation of SDLG in the North American market,” Quinn said. “It's a milestone. We have tested the concept of offering robust, reliable, value machines into the region and we're now confident that the strategy works. SDLG will continue to expand and offer more products over the coming years that are similarly positioned in the marketplace.”

Compact and versatile

The L918F excels in a variety of applications, including landscaping, work in stone and mulch yards, snow removal, and waste and recycling. Like other SDLG loaders, it's ideal for applications that are seasonal or don't require lots of operating hours. The machine is also perfect for owners that can find value in a reliable, low-cost loader backed by a 12-month, 2,000-hour warranty, with extended warranties available. SDLG loaders serve as a viable alternative to used, premium machines, and can often provide a lower total cost of ownership.

The L918F features:

• A Deutz Tier 4 Final engine (DOC Only, no DPF filter or DEF Fluid)

• Externally cooled disc brakes

• 2-speed countershaft transmission with top speed of 15 mph

• A 1.0 yd3 SSL bucket capacity with in-cab coupler pin control. Optional 1.3 yd3 ISO/GP bucket capacity will also be offered

• An operating weight of 14,990 lbs

• A rated load limit of 4,000 lbs

• A maximum breakout force of 8,540 lbf

• A compact body that is only 9 ft 7 in tall and 6 ft 8 in wide

Also at SDLG's booth for ConExpo-Con/AGG 2017 will be the L948F, a 3.0 yd3 capacity Tier 4 Final wheel loader that was introduced in June 2016. Along with a more environmentally sensitive engine, SDLG's Tier 4 Final machines offer several other improvements that include passive regeneration, cab enhancements, improved serviceability, improved operator controls, and improved heating and air conditioning for operator comfort.

A brand on the rise

SDLG is one of the world's top sellers of wheel loaders. The brand was introduced to North America in 2013, having proven itself in many other regions. The goal was to test the viability of a value brand option in the market, offering machines with simple but proven, reliable technology at an affordable cost. A seasoned dealer network and solid warranty further bolstered the company's value proposition.

Since 2013, the brand has seen significant growth, as its North American dealer network has grown to 30 dealers in 54 locations. In 2016 the company added a second distribution center for the West Coast in Seattle, Washington, to extend the capabilities offered by its distribution and parts center near Atlanta, Georgia.

Several municipalities in Canada and the U.S., including the New Jersey Department of Transportation, are using SDLG wheel loaders for roadwork and snow removal, among other applications. In the future, SDLG intends to offer additional types of equipment in North America, including a backhoe and a motor grader.

“SDLG will build upon its proven success in other regions of the world and follow the same global model,” Quinn said. “We've seen that there is an opening in the market for value-priced products that offer simple, reliable technology and we're excited to expand our lineup to offer machines that benefit this large segment of customers.”