A new networking organization for women in the concrete industry was announced at World of Concrete in February.
The Women in Concrete Alliance (WICA) debuted at the annual Women in Concrete breakfast and forum. The objective of the WICA is to supply information, opportunities, and mentoring to women working in the concrete construction industry.
The Alliance is an online networking group designed to empower women in the concrete construction industry. WICA consists of a Web page, a Facebook fan page, twitter, and a LinkedIn group. An advisory board directs the momentum of the efforts, keeping the mission centered on positive information that will help women network and be successful, according to the alliance.
The idea for an ongoing network began with Hanley Wood’s Women in Concrete (WIC) event at World of Concrete. The spirit of Women in Concrete was kept alive through the year by profiles of readers that appeared in a regular column in The Concrete Producer and Concrete Construction magazines. Requests for a more continuous connection sparked the idea for the alliance. WICA strives to go beyond these initial efforts and reach women on a continuous basis to create an industry alliance that serves the needs of all women in concrete.
The Women in Concrete Alliance was started by co-founders Kari Moosmann, former managing editor of Concrete Construction magazine, and Kimberly Kayler, president of Constructive Communication Inc. Kayler had a decade of high-level experience serving engineering, architecture, and construction firms as a corporate marketing executive and began her own public relations firm in 2001 to serve the needs of technical and professional service firms.