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New Holland Announces Program for Military, Emergency Services Personnel

Abe Hughes (L), vice president of New Holland, North America, and Dave Coker, president, Fisher House Foundation Inc., celebrate the kickoff of this year’s True Blue Salute program, recognizing the courage, service and sacrifices of those who serve as members of the armed forces, police officers, firefighters and their families.
The nonprofit Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness or injury. Since January 2012, New Holland has raised more than $1.2 million for the Fisher House through True Blue Salute programs.

In recognition of the courage, service and sacrifices which members of the armed forces, police officers, firefighters and their families make every day, New Holland announced the kickoff of this year's True Blue Salute program.

“This is our way of saying 'thank you' to all who serve,” said Abe Hughes, vice president, New Holland North America. “New Holland is honored to be able to demonstrate our appreciation and support of our military and their families and contribute to the outstanding work being done on behalf of our military through the Fisher House Foundation.”

Between Sept. 11, 2013, and Veteran's Day, Nov. 11, 2013, New Holland is offering a $911 “Thank You” coupon off selected models of New Holland Agriculture and Light Construction equipment. This is extended to members of the armed forces, police officers and firefighters, as well as their families. In addition to the “Thank You” for military and first responders, New Holland will donate $250 to the Fisher House Foundation for each qualifying model sold under this program.

Since January 2012, New Holland has raised more than $1.2 million for the Fisher House under similar True Blue Salute programs.

The offer is available to all active and retired military personnel, veterans, police officers, firefighters and their families (including volunteer firefighters and police officers) on the purchase of new equipment.

This special offer is available on new, New Holland Boomer compact tractors including the Boomer 3000 SuperSuite cab models, Workmaster series compact and utility tractors, T1500 series compact tractors, PowerStar T4.


75 tractors, T4F&V/T4000F&V/TK/ TD4040F specialty tractors and New Holland light construction products including skid steer loaders, compact track loaders, compact excavators, compact wheel loaders, tractor loaders and tractor/loader/backhoes sold in the United States by an authorized New Holland dealer. Veterans and military personnel will need to show a valid, government-issued military ID card or other proof of service to receive the discount.

New Holland also participates in other activities that honor the nation's military heroes and their families through the company's True Blue Salute programs, with donations being made to the Fisher House Foundation. The nonprofit Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness or injury. Fisher House Foundation is best known for its network of comfort homes built on the grounds of major military and VA medical centers. These homes enable military family members to be close to a loved one during the hospitalization for an unexpected illness, disease or injury.

For more information, visit www.newholland.com/na.