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Cat Auction Services Makes Second Trip to Florida Auctions

Brooke Sanders, marketing coordinator, and David Baugous, strategic accounts manager, both of Cat Auction Services’ Eagan, Minn., headquarters enjoy the warm weather at the Florida Auctions.
Kevin Rose (L), used equipment specialist of Nortrax, and Dean Adsit, AOR sales of Nortrax in Eau Claire, Wis., said this is a great sale, as he stands with a pair of Hitachi Zaxis 450 LC excavators.
Gabe Peterson conducts the Cat Auction Service sale.
Weston Milnes Smith (L), NACD sales center, Caterpillar used equipment services in Nashville, Tenn., with Kevin M. Donovan, regional representative in Miami, Fla., talk about Cat parts.
Bob Ramsey, Cat insurance senior managing account executive in Nashville, Tenn., displays extended coverage offered for new and used machines.
(L-R): Tom Austin, senior territory manager in Jacksonville, Fla.; John Hughes, equipment financing of Capital Solutions in Jacksonville, Fla.; Bill Taylor, Capital Solutions territory manager in Fla; Heidi Jensen, territory manager in Florida; and Jason Bridges, territory manager in Jacksonville, Fla., help customers with any financing needs they may have.
Gary Trettel (L), president and CEO of Cat Auction Services, and Travis Kelly, Trailex LED in Youngstown, Ohio, discuss the large video bidding display at the auction handled by Trailex LED.
Rick Albin, executive vice president of Cat Auction Services, is on hand to answer questions about this Cat AP1055D.
Customers take refuge under a tent to keep cool and out of the sun during the Cat Auction Services sale.
Jeff Pitcher (L), Northern Snow & Dirt Inc. in Plattsburgh, N.Y., and his good friend, Roswell Beeman, Beeman Truck & Excavation in Chazy N.Y., said they really liked what Cat Auction Services is doing and they will be back next year.
Jamie (L) and Donovan Bateman of Bateman Trucking in Andrews, N.C., enjoy some father-son time looking at this Cat 980H wheel loader.
(L-R): Don Keller of Keller Paving, Minot, N.D., receives payment from Dean Keller of Keller Paving for everything “I owe him” while witness Kevin Rademacher of Rademacker Trucking looks on.
(L-R): David Procter of S. Harris Construction in Joelton, Tenn.; Shayne Harris, president of S. Harris Construction; Joey Krant, mechanic of S. Harris Construction; and Jaret Williams, WD Site Development in St. Cloud, Fla; and Greg Senger of WD Site Development in Dodge, N.D., shop Cat Auction Services’ line of Cat 740B off-road trucks.
Cat Auction Services’ registration office and site headquarters.
Homemade ice cream was a big hit at the site.

For a relatively new company, Cat Auction Services made a pretty big splash at last year's Florida Auctions, and they did it again this year.

The company, started in 2008 when five Midwestern Caterpillar dealerships decided to create their own auction channel, had grown to the point a year ago that they felt confident in their ability to perform well at one of the construction equipment industry's premier events.

“The results say it all,” said Jo Linkert, director of marketing of Cat Auctions. “The February 2013 event in Florida was our inaugural year. We gave our customers a phenomenal experience and we are very proud of its success. We had huge attendance, quality iron, and both buyers and sellers were happy with our hammer prices.”

For the Feb. 14 event, Cat Auctions promised that everything would be done bigger and better. Even more equipment and more service offerings were offered at this year's event.

All of Cat Auctions' various programs and services were on display for inspection by buyers and sellers at the Florida Auctions in order for customers to see the superb value the company offers.