Farm-Rite Equipment, a full service, authorized Bobcat dealer, will be hosting an open house at its newest location in Willmar, Minn., on April 11 from 11 a.m. to 3 p.m.
Officially opened in November 2012, the Willmar facility offers customers a larger parts and equipment inventory, as well as an increased rental fleet and quality service department. Factory service and product training has been completed by all staff members.
Farm-Rite Equipment Inc., was originally established in the mid-1970s as a farm implement dealer, selling and servicing Massey-Ferguson farm equipment, and located in the small community of Dassel, Minn. As the farming landscape drastically changed in the late 1970s and early '80s, the Massey-Ferguson line was dropped, and the Bobcat and Mustang compact equipment lines were acquired. Ownership of Farm-Rite Equipment also changed hands during that time, and eventually a larger facility was needed. In 1985 Farm-Rite moved to its present location on the western edge of Dassel.
As the economy boomed in the late 1980s and early 1990s, Farm-Rite continued to grow as Bobcat Company became a leading manufacturer in the skid-steer loader industry. A major change occurred in 1995 when Tim and Tom Cox purchased Farm-Rite Equipment. Sales blossomed and Farm-Rite continued to nose its way into a rapidly growing skid-steer loader market by providing its customers with unequalled customer service. Then in 2002, Farm-Rite became an exclusive Bobcat equipment dealer when it dropped its Mustang line.