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Azuga Innovates Fleet Industry With Launch of DriveSafe

The cloud-based GPS system has the effect of putting a "Do Not Disturb" sign on driver's phones.

Fri October 04, 2013 - West Edition
Construction Equipment Guide

Azuga, an instant-install cloud-based GPS fleet tracking and driver behavior solution, announced the launch of Azuga DriveSafe — a service that implements mobile device policies for fleet customers. The new offering is powered by Cellcontrol technology to stop distracted driving. With Azuga DriveSafe, employees’ phones are put in do-not-disturb mode, blocking disruptive e-mails and texts when vehicles are in motion.

The Automotive Fleet and Leasing Association estimates 20 percent of all fleet vehicles are involved in a crash each year, and the National Safety Council predicts each crash costs an average of more than $25,000. Azuga DriveSafe is immediately available to Azuga’s vehicle tracking subscription customers for a low initial offering price.

“Azuga DriveSafe is a must-have for fleet operators of any size” said Chris Parisis, president of CG Appliances and an Azuga customer. “While we use Azuga for tracking driver behavior, this now moves it up a notch since it can almost eliminate all driver distraction.”

“Distracted driving is not only part of the national conversation today, it’s the law. Talking or texting while driving is a huge liability for our fleet customers” said Ananth Rani, vice president and general manager of Azuga. “The launch of Azuga DriveSafe demonstrates our commitment to our customers and to public safety.”

“The launch of Azuga DriveSafe is a great example of how quickly Cellcontrol’s technology can be integrated into services offered by our partners,” said Joe Breaux, chief technology officer of Cellcontrol. “Our simple triggering methodology, mobile device application, management console and suite of API’s allow partners like Azuga to instantly integrate Cellcontrol distracted driving technology.”

The company expects Azuga DriveSafe customers will benefit from fewer rear-end crashes — saving costs, minimizing liability and keeping drivers safe.

San Jose-based Azuga is offering GPS vehicle tracking price points, easy-install hardware, lifetime warranties and no contract terms. The company’s cloud-based Azuga G2 technology can begin tracking fleets in as little as 22 seconds and for just 70 cents per day per vehicle, according to the company. Azuga is a subsidiary of Danlaw Inc. whose more than 300 engineering professionals have been providing cloud-based, connected vehicle telematics solutions and embedded electronics to OEM’s and its Tier-1 supply base for more than 29 years. For more information, visit

Established in 2009, Cellcontrol aids in stopping distracted driving for vehicles ranging from passenger to commercial trucks. The company’s non-pairing Bluetooth signaling technology integrates directly with a vehicle’s onboard electronics, and eliminates a driver’s ability to talk, text, e-mail and browse on mobile devices while the vehicle is in motion.

Cellcontrol’s technology has been recognized by the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies.

For more information visit

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