Business Branding Expert Ira Blumenthal to Speak at Utility Construction Expo ’10

Mon August 31, 2009 - National Edition
Construction Equipment Guide


SweepEx brooms are built with no moving parts, eliminating the cleaning and lubrication of sprockets and bearings typically associated with rotary-style brooms.
SweepEx brooms are built with no moving parts, eliminating the cleaning and lubrication of sprockets and bearings typically associated with rotary-style brooms.

Consultant, author and former talk show host Ira Blumenthal will be one of the featured speakers at the National Utility Contractors Association’s Utility Construction Expo ’10 — All Together Now, Jan. 10 to 13, 2010, at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla. In his Expo ’10 presentation — “Managing Brand You” — Blumenthal will tackle the process of crafting, developing, extending, managing and protecting your most important brand — you.

Considered a modern-day business renaissance man, Blumenthal is the founder and president of Co-Opportunities Inc., a business development and consulting firm that counsels companies from industries across the board — e.g., Coca-Cola, McDonald’s, American Airlines, Disney, Marriott, Exxon, etc. — in areas related to branding, strategic alliances, business development, change management and leadership. A 25-year veteran of the food industry, Blumenthal blends ideas, information and humor to inform and motivate audiences on how to create the future — not simply react to it.

The author of more than 100 magazine articles on business development, Blumenthal also wrote the successful book, Ready, Blame, Fire!, which focuses on the “myths and misses in marketing.” He also is the former host of the popular radio talk show Success Talk, and has interviewed numerous celebrities, including Colin Powell, Mario Andretti, and Tommy Lasorda. A former visiting instructor at The University of Notre Dame and Michigan State University, he is the first Executive-in-Residence at Georgia State University’s Robinson College of Business, where he oversees the hospitality industry executive council.




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