Case Breaks Ground for New Product Review Center in Wis.

Wed July 02, 2008 - National Edition
Construction Equipment Guide

Case Construction Equipment broke ground June 11 for the product review center at the Case Customer Center in Tomahawk, Wis.

The city’s mayor, Bob Lee, was on hand, along with Jim Hasler, vice president of Case; Jim Van Strydonk, representing the general contractor; and Gerry Kole, manager of the Case facility.

The four started excavation for the footings with three golden shovels and a Case CX210B excavator. Construction is scheduled to continue through the summer, with completion slated for November.

The new building will provide climate-controlled viewing to the product demonstration area, where guests can see the full line of Case construction equipment in operation, from the smallest skid steer to the largest excavator. When completed, the 3,000-sq.-ft. building will accommodate up to 100 people.

According to Kole, the product review center will be equipped with an audio-visual system that will enable operators running equipment in the outdoor presentation area to communicate with the customers inside the building.

“More than that,” Kole said, “a helmet camera will provide a big-screen display from the operator’s point of view so customers can see the instrument displays and exactly what the operators’ hands are doing when they perform different tasks.”

This feature is helpful for training and demonstrates the benefits of important product features, according to Kole.

The Case Customer Center sits on more than 500 acres of land in Tomahawk, Wis., and is used year round. Most of the guests are Case customers or prospective customers, but the facility sometimes hosts students from universities and technical schools and government officials from the United States and other countries considering the use of equipment.

The center is equipped to provide customers with product information and hands-on operation of the more than 80 models of Case construction equipment.

“The Tomahawk experience is unique,” Kole said. “Customers get away from the daily demands of their business to enjoy the home-style hospitality of Wisconsin’s North Woods, while getting concrete information and experience that benefits their bottom line.”

Staff members personalize the experience for visiting customers by tailoring activities to meet their specific interests.

“If a road and bridge contractor wants to put our dozers or wheel loaders to the test, we can give them the opportunity to operate in settings that simulate their job site challenges,” Kole said.

Kole believes customers will enjoy the multimedia educational experience and that it will give them a good reason to spend time at the center.

Equipment users interested in visiting the Case Tomahawk Customer Center should contact their local Case dealer.

For more information, visit

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