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Case CEO Discusses Free Trade With President Bush

Wed November 21, 2007 - National Edition
Construction Equipment Guide

CEO and President of Case Construction Equipment Inc. Jim McCullough met with U.S. President George W. Bush to discuss free trade issues at the White House forum on international trade and investment Nov. 8. McCullough was invited to represent the off-highway equipment manufacturing industry to discuss economic policies that fully capitalize on free trade opportunities. McCullough was joined by other CEOs, business leaders and trade organization representatives.

Also in attendance at the forum were Hank Paulson, Secretary of the Treasury, and U.S. Trade Representative Ambassador Sue Schwab, who serves as the president’s principal trade advisor, negotiator and spokesperson on trade issues, and is responsible for opening up markets for U.S. goods and services.

“Free trade is an important topic,” said McCullough, “not only for Case employees in the States — where international trade benefits the U.S. economy and maintains jobs — but for all employees working throughout the many countries where our dealers and customers work to build the world.”

The parent company of Case Construction Equipment, CNH Global, has 39 manufacturing locations, 26 R&D centers and 17 joint ventures throughout the world. More than 25,000 employees and 11,000 distributors support customers in 160 countries where it operates.

At the conclusion of his address, President Bush urged the members of the forum to “take up the cause of free trade” with their employees. To educate CNH employees and their families on the importance of free trade, CNH Global has developed a Web site,, that provides helpful information in an interactive, user-friendly format.

McCullough, who joined Case in 1990, was appointed CEO and president of Case Construction Equipment in September 2005, having previously served as president, construction equipment-North America, since June 2003.

For more information, visit

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