CMAA Chooses ASU Professor Cialdini to Keynote Conference

Wed January 15, 2003 - National Edition

The Construction Management Association of America (CMAA) will hold its Lifelong Learning for Leaders Spring Conference May 5-6, 2003, at the Radisson Scottsdale in Scottsdale, AZ.

This year’s keynote address will focus on leadership and influence for today’s construction managers Session tracks include Industry Hot Topics, Program Management, and Leadership.

Keynote speaker Robert B. Cialdini, Ph.D., author of Influence: the Science of Persuasion, has a special interest in sales techniques, and researched a variety of sales training programs for 15 years. He will demonstrate the principles that determine beliefs, create attitudes, and move people to agreement and action. In other words, he will examine the process that causes human beings to change their behavior.

Cialdini has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. He is currently Regent’s Professor of Psychology at Arizona State University.

For more information, call 703/356-2622 or visit