Kevin Cruikshank recently joined the staff of Ready Rent-All in Decatur, Ga., as territory sales for Metro Atlanta/Athens/Conyers, Ga.
Kevin Cruikshank recently joined the staff of Ready Rent-All in Decatur, Ga., as territory sales for Metro Atlanta/Athens/Conyers, Ga. Cruikshank has been in the industry since 1988, but essentially grew up in the business since his dad owned Metrac and eventually passed the ownership on to Kevin and his brothers.
“Coming from a family business environment, I’m excited to be working in another family business” stated Cruikshank. “We’ve had a family connection with Ready Rent-All for many years. My Uncle Jimmy used to call on Jeff Wearing who started this business 42 years ago, and I got to know Mr. Wearing through Metrac. I met his son Brian and was impressed with his passion for the business. It’s obvious that he also grew up in this business. He’s extremely knowledgeable about the rental industry, very pro-active and really wants to grow Ready Rent-All”
Cruikshank added, “with the addition of EquipServ my job is to be proactive and instrumental in getting the word out and to provide awareness that we service and provide parts for the smaller equipment, which had not been the forte of this organization until a couple of years ago. I’m excited to get out and see my old friends in the business and reconnect with them in the industry that I grew up in.”
EquipServ is a service that is provided by the Decatur, Ga., location only.
Brian Wearing stated, “EquipServ is an in-house authorized service center for Wacker, Multiquip, Hatz diesel engines and Kohler. We’re currently being set up to be a Kubota service center, as well as a few other manufacturers.”
When asked about the addition of Cruikshank to the staff, Wearing said “He’s been doing a bang-up job of getting the word out about us. Our goal is to get our name back out there. We’ve been in business for more than 40 years, but in a recession people that haven’t done business with us in a while may have forgotten about us. Putting the name out there, getting back out in front of these people is what we need to do.”
When asked about growth in the rental industry, Wearing stated, “have I seen it in the numbers, no. But do I feel it in my gut…well I think everybody’s thinking in their gut that this is the year and that things are going to start to happen. Some sort of growth is going to happen. Do I feel that, yes, I’m very optimistic about that.”