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Equipro’s Atlanta Branch a Model for Company’s Growth

Fri August 29, 2008 - Southeast Edition
Construction Equipment Guide

Equipro franchises that are sprouting up throughout the United States look toward its Atlanta location to help form a solid business model.

The 6-year-old branch is one of 13 independently owned light construction equipment service centers. But it has become a bit of a “proving ground” for Equipro’s expansion.

When someone is considering buying an Equipro franchise, the company sends them to the Atlanta location, led by General Manager Dean Hoffman, to see firsthand the way it handles inventory control, service, IT and warranty processing.

Equipro is strictly a parts and service business. The company sends its service staff to factory training so they are able to perform factory authorized warranty work on such products as Wacker, Sullair, Lincoln Electric, Mi-T-M Corp., MK Diamond, ICS, and engines built by Subaru, Honda, Wacker, Briggs & Stratton and Kohler. Equipro also maintains a substantial inventory of parts for the products it services. According to Hoffman, “our turnaround time is quick, usually from one day to one week, depending on the severity of the problem. For warranty work, we push it to the front of the line, not the back.”

Equipro Atlanta provides service within a radius of approximately 60 mi. of its Lawrenceville, Ga., location. It has pick up and delivery of equipment up to 8,000 lbs. Field service personnel also provide repairs and parts for distributors, rental houses and contractors within the service area.

“Anyone can use our services and we have the ability to work on competing machines as well,” Hoffman said.

Business has gone so well for the Lawrenceville facility that the company has plans to open a satellite location on the southwest side of Atlanta. For the company as a whole, long-term plans are to be in approximately 120 locations throughout the United States and Canada.

For more information, call 770/277-8700 or visit CEG Staff

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