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Tue February 23, 2016 - National Edition
ReMag is reporting that Hertz Equipment Rental Corporation this week announced that it will become Herc Rentals upon its mid-2016 separation form Hertz Global Holdings. The business also has introduced a new brand mark that will be deployed in phases as part of a multi-year transition process. The new name and brand mark were unveiled at the American Rental Association's The Rental Show 2016 in Atlanta.
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