Highway Equipment Company, Zelienople, Pa., announced that Jeff Smithco has accepted the position of heavy equipment salesman for Allegheny, Butler, Beaver, Lawrence, Green and Washington counties in Pennsylvania.

Smithco comes to Highway Equipment Company with an extensive sales background having worked as an account executive for a major Pennsylvania telecommunications company. He is highly regarded for his ability to build relationships and close sales with customers, penetrate new markets and establish and maintain a rapport with key decision makers. He will work out of Highway Equipment Company’s corporate headquarters in Zelienople, Pa.

Highway Equipment Company sells, rents and services equipment throughout western Pennsylvania from three convenient locations: Zelienople, McKean and DuBois, Pa.

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