The HiReach Group has opened its doors for business in King of Prussia, Pa.

The new company will carry JLG rough-terrain scissor lifts, articulated booms, telescopic booms 4 x 4, telehandlers, electric scissor lifts and industrial cranes.

Founded by Chris Pera, president and CEO; Rick Raab, vice president/principal; and Shawn Deegan, vice president/principal, with the support of John “JT” Kubinski, Joe Novogratz and Don Beaupre of Beaupre Aerial Equipment in Minneapolis, Minn., HiReach will operate out of a 50,000 sq.-ft. facility on 3 acres at 411 Yerkes Road, just off the Pennsylvania Turnpike.

The HiReach team of 10 employees collectively has more than 100 years of experience in the lift industry.

The company is excited about the new opportunity to do business in the industry and the community in which it resides, as well as the management approach it will take with its employees and customers.

“Everyone in HiReach is excited to be taking this step we’re about to take, and all of our employees will be helping to direct this company,” said Pera. “It will be a real collective effort, from people who have been in this industry for 30 years, like myself, or just one year. Everyone will be valuable and their opinions will count.”

The primary goal, according to Pera, will be to employ a personal approach with both its customers and employees.

“We’re focusing on our own small company and we’re going to be very personal with our customers. This is a relationship-driven business and our customers will see the difference that can make,” he said.

HiReach will serve customers in the tri-state area of Pennsylvania, New Jersey and Delaware.

For more information, call 610/878-9500, or visit www.hireachgroup.com.CEG

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