Hyundai Construction Equipment Americas announced the rollout of a comprehensive, new dealer signage program, employing a new logo treatment that reflects the global corporate identity guidelines.

As its North American dealer network continues expanding, Hyundai Construction Equipment Americas announced the rollout of a comprehensive new dealer signage and identity campaign that incorporates an updated Hyundai Construction Equipment logo.

“Hyundai has grown our dealer network to more than 150 locations across North America,” said Stan Park, strategic distribution, Hyundai Construction Equipment Americas. “Our fresh new dealer signage reflects the dynamic expansion of both our distribution network and our product lines. It's worth noting that, while many manufacturers limited their new-product introductions to ConExpo earlier this year, Hyundai Construction Equipment Americas is still introducing new products at ICUEE.”

The new signage program includes designs for a full range of exterior and interior signs, which incorporate a more streamlined version of the company's logo as well as a new graphic element that uses stylized letters to represent crawler tread marks.

Fleet graphics are not affected by the rollout of new dealer graphics.

For more information, call 877/509-2254 or visit www.hceamericas.com.

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