In a state where most marketing communications agencies cater to the pharmaceutical industry resides an industrial marketing communications agency that is celebrating its 20th anniversary in January. Incorporated in 1988, advantage Marketing Communications has grown from a small, local industrial marketing agency to an agency servicing accounts throughout the United States and globally.

How does an industrial business-to-business agency not only survive, but grow from a small town like Hope, N.J.? According to Jennifer Hennion, president of Advantage Marketing Communications, the company’s success can be attributed to several factors.

“The first factor is our finite focus on construction and industrial equipment marketing. Because we have built our agency around a specialization in these markets, we are always able to stay on top of trends and shifts in the industry to keep our clients one step ahead of their competition. The second factor in our success is our strong work ethic. Every member of the advantage team, from the top down, is extremely hands on and committed to bringing solid results to our clientele on every project we undertake. This strong focus on customer service has been essential to our success.

“Most of our new clients come to us through referrals from existing clients. Many of our existing clients have been with us for 10 plus years in an industry where the average client-agency relationship is 24 months. Our clients view us as partners in their business and as an extension of their staff. They know we keep on top of the markets they go after and that we’ll keep them abreast of information they need to know and opportunities they need to consider. We don’t always tell them what we think they want to hear, but instead what we think they need to know to make the right decisions. They value and respect us for these reasons.”

ad vantage has gained many awards over the years, which serve as a testimony to the creative talents of the staff.

“Although we enjoy and hang our hats on the national recognition we’ve received, we’re really not an agency that lives to gather trophies”, said Hennion. “Our pathway to success is built solely on the successes of our customer base.”

For more information, call 908/459-0101 or visit www.advantagead.net.

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