ASCENDUM

You likely never knew it, but chances are you've already seen the fruits of Mirimichi Green's line of products on television or even while strolling the grounds of the "Happiest Place on Earth." Based in Wilmington, N.C., Mirimichi Green produces soil amendments, composts and top-end dressing for consumers as large as Major League Baseball, the PGA and Disney World, among others.

Ascendum's corporate kick off. Ascendum Group is celebrating two significant milestones in 2019 – the 60th anniversary of the global dealership's founding in central Portugal, along with 15 years of business here in the United States.

Ascendum Machinery general manager Kristin Parker didn't want to wear a suit every day. The buttoned-up apparel wasn't the only thing she found restricting. Her parents wore suits every day to banking and finance jobs. After graduating summa cum laude from Western Carolina University with her MBA, she interviewed with Bank of America in Charlotte — a sea of suits.

U.S. Rep. Alma Adams (N.C. Dist. 12) recently met with officials of Ascendum Machinery and Associated Equipment Distributors at Ascendum's corporate offices to discuss workforce development. Attracting skilled workers remains a major challenge for all fields, but it is especially important for the construction equipment industry, which is losing more than $2.4 billion in revenue annually.

VT LeeBoy recently announced Ascendum Machinery will serve as its new equipment dealership in western North Carolina, and Ascendum introduced its LeeBoy and Rosco product lines March 22 at an open house at its Charlotte, N.C., location. "From the beginning of the negotiations, Ascendum's commitment to the product support side of the business exceeded our expectations," said Bryce Davis, LeeBoy's general sales manager.

Machinery has been a big part of Jeff Hiers' life for as long as he can remember — his father ran tractors on their family farm, his mother's family ran a construction company. So, after studying civil engineering at The Citadel, he went to work for the family business: Brunson Construction Company, a general contractor/commercial builder.

Industry veteran, Brad Stimmel, has retired from Ascendum after serving as CEO of the company for the last nine years. His career began in 1974 after finishing college with an engineering degree. He was working on a construction site in 90 degree temperatures, and, as he recalls, an Oldsmobile Delta 88 pulled up on the site.


Just as there's no “one size fits all” aspect of most things, satisfying the service needs of customers also needs to be tailored to individual needs. Ascendum's service and parts department, under the management of Patrick Overstreet, director of product support, has worked to streamline a plan, manage and hire staff and implement programs to make Ascendum more competitive in the marketplace.

Somewhere between new and used lies what some may consider the best of both worlds: refurbished. Volvo's Certified Refurbishment Program was designed to overhaul customers' older machines to the point that they can be used for many more hours of production.

Global equipment dealer Ascendum Group has announced a name change to its U.S. division. North America's largest Volvo Construction Equipment dealer, ASC Construction Equipment, has changed its name to Ascendum. The name change took effect on Jan.