Beard Equipment Company

Beard Equipment Company held a groundbreaking ceremony for its new Ocala, Fla., dealership Feb. 28. Beard has contracted the design-build with Ausley Construction of Ocala for the new facility, which will have more than 48,000 sq. ft. under its roof and occupy 10 acres along Interstate 75, just north and west of the recently built Chewy/FedEx facilities.

Following the devastation of Hurricane Michael, Beard Equipment and John Deere donated the use of a John Deere backhoe to four local counties and municipalities in the Florida Panhandle. The cities of Lynn Haven, Callaway and Mexico Beach and Jackson County experienced serious damage as a result of the hurricane, which made landfall in the area as a Category 4 storm and caused the destruction of buildings and limited access to power, water and roadways.

When Hurricane Michael slammed the Gulf Coast earlier this month, it left an unprecedented trail of destruction that will cost millions of dollars and months, if not years, of effort to repair. In the aftermath of the first Category 4 hurricane to strike the Florida Panhandle since record keeping began in 1851, equipment dealers faced the twin challenge of supplying dozers and excavators for government cleanup efforts while at the same time recovering from the damage to their own businesses.

In a notoriously up and down, cyclical industry, you better be good at what you do and you better have a good business plan. Beard Equipment, like every other business in the oil-rich areas of West Texas, rides the roller coaster that is the oil market.