The address 4240 Martin Luther King Jr. Drive SW, Atlanta, Ga., may sound very familiar to many in metro Atlanta and north Georgia. Over the years, it has housed many corporate facilities including operating as Case Power and as a dealership for companies, including Southern Power & Equipment, Equipment Support Services and Briggs Equipment.

IROCK Crushers has launched its new website and logo design. Current leadership has recently embarked on rebranding IROCK Crushers. The company is now close to 30 years old and has evolved in its offerings, customers and innovations. In the last five years, the product line has greatly expanded to serve the crushing and screening industry.

IROCK Crushers announced its recent hire of Nate Russell, who joins as regional sales manager Mid-Atlantic/Northeast. "As part of our effort to expand distribution, we are very excited that Nate has joined our team. He has a tremendous amount of industry experience and his level of application and product knowledge with crushing and screening in the construction world makes him a great asset for our customers," said Fred Gross, director of sales and business development, IROCK Crushers.

In a recent visit to a demolition project in Smyrna, Ga., CEG found Matt Ragsdale of Southern Demolition and Environmental based in Atlanta, Ga. hard at work clearing concrete and asphalt and crushing it on site. One of his prime equipment dealers, Chuck Spooner of Central Atlanta Tractor in Austell, Ga., was at the site and had brought a new IROCK crusher for a short-term rental.

IROCK Crushers announced Fred Gross as director of sales and business development. Gross will lead IROCK's sales and marketing teams with a focus on bringing the company's crushing and screening solutions to its extensive dealer network across the domestic United States and beyond.