Iowa DOT Signs With Snarky Messages Prompt Positive Response

The signs have been grabbing the attention of drivers across the state with messages ranging from sassy wordplay to parodies of popular songs.

Tue March 17, 2015 - National Edition
Construction Equipment Guide


The Sioux City Journal reports (http://bit.ly/1F34F9i ) that the signs garnered significant attention in October after
The Sioux City Journal reports (http://bit.ly/1F34F9i ) that the signs garnered significant attention in October after "Star Trek" actor George Takei shared an image of one on Facebook that said, "Get your head out of your apps."

SIOUX CITY, Iowa (AP) - Iowa Department of Transportation officials said they’re getting a good response from electronic signs that use sometimes snarky messages to promote driving safety.

The signs have been grabbing the attention of drivers across the state with messages ranging from sassy wordplay to parodies of popular songs, said Dakin Schultz, a traffic planner for the state DOT in Sioux City.

Iowa DOT spokeswoman Tracey Bramble said the messages are part of the so-called Zero Fatalities program that the department launched in June. She says the messages change every week and relate to one of five categories that decrease road safety or impair driving: speeding and aggressive, impaired, distracted, drowsy or seat belts.

"The approach we’re trying now seems to really be working," Bramble said. "We want them to work and (promote) talk around the water cooler."

Bramble said the DOT takes suggestions through social media from anyone who has an idea for a catchy phrase to flash across any of Iowa’s 90 permanent electronic signs.

This week’s message on a sign in Sioux City reads: "It’s all about the belt ... the belt ... just click it," in an ode to Meghan Trainor’s hit "All About That Bass." In early February, the same sign displayed: "Hey bobblehead, stop looking at your phone."

The Sioux City Journal reports (http://bit.ly/1F34F9i ) that the signs garnered significant attention in October after "Star Trek" actor George Takei shared an image of one on Facebook that said, "Get your head out of your apps." The post has more than 213,000 likes and over 48,000 shares.




Today's top stories

Construction Associations Consider Generic COVID Workplace Guidance Redundant, Impractical

Unprecedented Snowstorm Temporarily Shuts Down Lone Star State

Charter Oak Bridge Project Set to Bring Congestion Relief for Connecticut's Capitol Region

Crews Working to Complete $99M Orange County Upgrade

LiuGong North America Launches 9018F Mini-Excavator

Bobcat Partners With PBR World Champion Jess Lockwood

Officials Favor New Chesapeake Bridge at Existing Maryland Crossing

Novant Health to Build $222M Critical Care Tower in Winston-Salem, N.C.








ceg-logo ceg-logo ceg-logo ceg-logo ceg-logo