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Kip Moore Debuts Video Honoring Men, Women of the Construction Industry

The song, “On the Case,” is a personal homage to his fanbase and the hardworking people that have inspired and supported him throughout his career.

Wed September 10, 2014 - National Edition
Construction Equipment Guide


Country music star Kip Moore debuted a new video Aug. 28 at www.CaseCE.com/OntheCase to the hard-working men and women of the construction industry. The song, “On the Case,” is a personal homage to his fanbase and the hardworking people that have inspired and supported him throughout his career.

“These folks come out to my shows after working long shifts, 50 to 60 hour weeks, and I never forget that,” said Moore. “They take extreme pride in the work they do. It inspires me to put on the best show I can every night, and I wanted to thank them and honor their work and commitment with something they can relate to. The lyrics for ’On the Case’ were written to do that.”

In conjunction with promotional partner Case Construction Equipment, fans will be able to submit photos of themselves, their crew or their equipment at work helping to build the community for a chance to appear in a second fan cut of the “On the Case” music video. Fans who submit photos also will be entered to win concert tickets for the upcoming “CMT ON TOUR 2014: UP IN SMOKE” tour. Photo submissions will be accepted through Nov. 20, 2014.

For more information, visit www.CaseCE.com/OntheCase.




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