MASS-CONN announced the appointment of Bill O’Keefe as its compact equipment specialist for the state of Connecticut. In this capacity O’Keefe will represent New Holland mini excavators, skid steers, mini loaders, tractor loader backhoes, track loaders and all compact equipment attachments.

MASS-CONN President Lawre Casler said, “Before the explosion of compact equipment, sales people focused only on the sale of larger iron. The growth in popularity of compact equipment has brought with it all kinds of new applications never before seen in the industry. Virtually hundreds of attachments have been developed to further enhance product versatility. Along with this, new markets for compact equipment have opened up such as landscapers, nurserymen and material yards. Bill has a strong handle on the compact equipment market and we will be using him not only to develop his own sales, but also to work with all of our sales reps in Connecticut. When need be, Bill will be putting on demos and/or working with contractors through our existing sales reps to identify and satisfy their compact equipment needs.”

O’Keefe has worked in compact equipment distribution for the last ten years, several of which were with New Holland working as a compact product specialist. O’Keefe is looking forward to the opportunities presented with the launch of MASS-CONN and getting involved on the ground floor with a group of people that are singularly focused on complete customer satisfaction.

For more information, call 203/996-4817 or e-mail [email protected].

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