More than 250 guests attended International Iron’s open house on May 14. A barbecue lunch was served and attendees had a chance to get a close look the company’s equipment.
“We wanted to showcase all of our products, especially the Liebherr line, which we recently added,” said Tom Bauers, president of International Iron. “We had representatives from each manufacturer on hand to answer questions. We also had representatives from Lengemann and Sitech on hand. The manufacturers had static displays, as well as a demo area where customers could operate equipment.”
The event also provided Bauers an opportunity to discuss the future of International Iron.
“We have expansion plans throughout central and north Florida. Our next store will be in Tampa, and we will follow that with a branch in Jacksonville. We are building our company on the foundation of quality products coupled with industry leading response and expertise. We have the ability to respond quickly, diagnose, and keep our customers productive. We represent quality brands, and make sure we have the proper personnel on hand to support those products. We are going to take that same foundation as we transition into the other markets. We will continue to hire the top tier talent, and ensure we have the right number on the ground for both sales and product support. The quality of our products speak for themselves, the solid product support will ensure our customers are productive. Our goal is to become a top tier dealership in central and north Florida.”
International Iron is a full service dealership with sales, rental, service and parts for all of the products the company represents, including Kubota, Sany, Atlas Copco, Broce Broom, Dynapac and most recently Liebherr. The addition of the Liebherr earthmoving and material handling equipment gives International Iron a complete product offering from the Kubota line all the way through large loaders, dozers and material handling equipment.
“We definitely are in a growth mode having just added the Liebherr line,” said Bauers. “We have significant inventory in stock from all manufacturers, as well as excellent product support. Our technicians average 23 years of industry experience. This gives us the ability to keep our customers more productive.”
International Iron was founded in 2010 primarily as a used equipment dealer. The company transitioned to new equipment in 2013 when they took on the Sany line of excavators. Other manufacturers came shortly thereafter. The company started carrying Kubota equipment in mid-2014, and International Iron just added the Liebherr construction and scrap material handling line.
“We now have a complete offering of dozers, excavators, wheel loaders, compaction and material handling equipment,” said Bauers. “We carry Sany excavators from 30,000 to 80,000 pounds. The Kubota line takes us down from Sany with its offering of mini-excavators, compact track and wheel loaders. Liebherr adds wheel loaders, dozers, excavators, and material handling equipment. Our Atlas Copco offering is from light equipment thru Dynapac rollers. This gives us a complete offering for our customer base.”
Tom Bauers is president of the company, Matt Aultman is vice president, Melisa De la Cruz is the office manager and Mark Allen is product support manager.
The company’s Orlando location is located at 2325 Clark St. in Apopka, Fla.
For more information, call 407/809-5856 or visit www.intiron.com.
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