New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders, tractor loader backhoes and mini excavators.
New Holland is pleased to announce the addition of Modesty Guarente as its new Brand Communications Marketing Manager, effective Monday, October 31, 2016. Primarily responsible for overseeing all brand, product segment and channel marketing communications, Guarente, who brings over fifteen years of communications and marketing experience to the role, will also manage creative agencies and vendors associated with New Holland in North America.
“Modesty is an accomplished marketing manager within the residential flooring industry, it's an exciting time for her to join our team,” said Chun Woytera, Senior Director of Marketing. "We're thrilled to have her expertise directing our communications and expect her to elevate the exposure, engagement and momentum of the New Holland brand."
"Recent announcements like the autonomous tractor concept, have distinguished New Holland as the industry leader of innovative agricultural machinery and I'm very excited to join this company. Coming to New Holland is almost like coming full circle for me, I was proud to grow up on a fruit farm with New Holland machinery and I'm now proud to be a part of New Holland's dedication to delivering inventive solutions to farmers and producers," said Guarente.
Over her career, Guarente has been a proven leader in driving new business and sales, guiding teams in the development of new creative campaigns, marketing promotions and communications programs. Most recently she served in the role of Marketing Communications Manager for the residential division of Armstrong Flooring where she was responsible for increasing brand equity and driving content generation and sales support for Armstrong Flooring's diverse portfolio of products. In addition, Guarente is a proud graduate of Hofstra University with a bachelor's degree in Communications & Print Journalism.