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N.J.’s Specialty Rentals Moves Shop to Its Winslow Township Location

Fri October 22, 2010 - Northeast Edition

After three years of operating its office on 74 state Route 73 in Winslow Township, N.J., and its shop in Sicklerville, N.J., Specialty Rentals has reunited the two.

On Oct. 1 Specialty Rentals opened a 3,500 sq. ft. shop with two service bays. The new expanded facility is twice the size of the Sicklerville location.

“The new shop offers our technicians a much better working environment,” said Bob Harrell, owner of Specialty Rentals & Attachments. “It has updated facilities.

“Our main goal is to service what we rent and this gives us the opportunity to enhance the service work that we do; we’re able to do more work now because we have a bigger shop, so we’re not stepping on each other. We’ll be able to keep our customers even happier.”

A total of six employees will staff the new location.

Attachments Galore

Specialty Attachments leases hard-to-find or out-of-the-ordinary attachments, mostly on excavators, on a weekly, monthly or yearly basis. There are approximately 70 to 80 attachments on site and the company said it is always looking to expand.

The company rents track loaders, off-road dump trucks, wheel loaders, rollers, excavators and motorgraders; and hydraulic hammers, grapples, rotating grapples, augers, shears, clamshell buckets, augers, concrete pulverizers and vibratory plate tampers.

Thirty-five excavators are available for rent, ranging from 16,000 up to 100,000 lb. (7,257 to 45,359 kg) machines. The stock is primarily Caterpillar, Komatsu, LaBounty, JRB and Lemac.

The company also will build machines for spec.

“If there’s a specific job a contractor has, we will build a machine to work that job,” Harrell said.

Growing a Business, Reputation

Business has grown considerably since the company opened in 2000.

“Our reputation has grown and our customer base has grown tremendously because of that. We do a lot of business with out-of-state environmental and demolition companies that don’t want to move their equipment here in New Jersey or have a specific need that we can build to spec for them. While Specialty Rentals does not transport its equipment to job sites, it makes arrangements to do so. The company has two service trucks, giving it the ability to get out to a job site in case of a problem.

“We have not scaled back in service, despite the economy. That’s how we’re going to live and die — how we service in the field.

“We do a lot of business with local dealers and we help each other out with machines — whether they need mine or I need theirs,” Harrell said.

The company has leased equipment to as far north as Maine and as far south as Florida and as far west as Michigan — mostly Caterpillar equipment. Specialty Rentals has a service agreement with Caterpillar, so if a machine needs work, the local Cat dealer will service the machine.

Bill Sherwood, shop foreman, has been with the company since day one.

“He is very good at what he does. He does a great job running the shop. The guys like working for him, he’s trustworthy, hard-working; couldn’t have done any of this without him,” Harrell said.

Harrell’s son recently started in the business, and is currently working in the sales and marketing end.

With his new facility open, Harrell was quick to remember why it was possible and necessary to expand. “Thanks for all of the support that we have received over the years,” he said. ”We could not have survived with out it.”

For more information, call 609/685-6169.

(This story also can be found on Construction Equipment Guide’s Web site at CEG