Northland JCB Hosts Innovate 2019

Thu October 24, 2019 - Northeast Edition #22
CEG



JCB and Avant machines being tested out at the highly anticipated demo area located outside of Gillette Stadium.

Northland JCB hosted Innovate 2019 Oct. 8 at Gillette Stadium in Foxborough, Mass.

Approximately 600 guests came together to learn about Northland JCB as well as the JCB organization as a whole. Highlights of the event included the international debut of several impressive and innovative JCB machines, an exceptional keynote speaker from JCB, numerous static machine displays with helpful staff available to answer questions, breakfast and lunch, and a meet and greet with two Patriot's cheerleaders.

Two exciting additions to the bi-annual construction event included inviting outside vendors to set up stations throughout the mezzanine and debuting a demo area. This was the first year a demonstration area was available for attendees to experience and test run a variety of machines and attachments just outside of the stadium.

The Launch of New Machines

JCB's North American launch of the X-Series included the 131X, 150X, and 220X. These newly-designed excavators are more than an eye-pleasing cosmetic overhaul; they're more productive, more quiet, and more comfortable. They're also easier for the operator to work with and for the service technician to work on.

Also making a splash was the JCB 19C-1E, the first fully-electric mini-excavator providing equal power to its diesel counterpart. However, it offers zero-emission and a fraction noise, making it ideal for a variety of locations that have limitations such as hospitals, schools, restricted and urban job sites. It comes equipped with the Bosch Rexroth load-sensing hydraulic system for excellent digging performance with a maximum dig depth of 9 ft. 3 in.

The 1CXT backhoe loader skid steer is a compact machine with impressive versatility offering a universal quick hitch that is compatible with most skid steer attachments. It also is capable of 90-degree excavation.

"One of the great parts about JCB is that part of their DNA is innovation," said Northland JCB President, Mark Silva. "As a manufacturer they are always "finding a better way". This really gives customers an advantage in the marketplace and allows them a better way of doing things, giving them a competitive edge. This is a great day for us to give back to our customers, inviting them to this great venue and sharing with them what we are all about. We can show them the latest innovation in all of our product lines.

"We are having a great show at the stadium. We have an excellent relationship with Gillette, and people love being where the Super Bowl champions are."

One of the highly anticipated aspects of this year's event was the new demo area. According to Chris Jackson, Northland JCB marketing and event organizer, customers wanted to be able to try out the equipment.

"The big thing for Innovate 2019 was figuring out how to make it happen," he said.

Working closely with Gillette, they decided that a lot outside of the stadium would be suitable. Sitework Specialist of Foxboro, Mass., assisted in bringing in all of the necessary material. JCB provided a variety of equipment like the hydradig, teleskids, backhoe loader, wheel loaders and new site dumper. Avant, VibroScreen and Davis Village Solutions also had machines, and products guests could try.

Jackson added, "Another part of exciting people included bringing in outside vendors that have very innovative products, services, and solutions that our customers would appreciate. We wanted to make those business connections, and that's going to help us along the way. It's going to help our customers, and at the end of the day, that's really all we want to do."

About Northland JCB

Northland JCB offers sales, construction equipment, rental, service and parts for new and used JCB compact and mid-range equipment. The company has been serving New England customers since 1969 with its headquarters in Wilmington, Mass., and five additional branch locations throughout New England.

In early October, JCB held its annual Top 50 dealer conference in Germany. Northland JCB received recognition for the new addition of the JCB Uptime Center at its Wilmington headquarters. This center receives information from JCB LiveLink Systems, allowing for proactive product support and monitoring machine health.

Northland JCB also was awarded the 2019 JCB Dealers of Excellence Award and JCB Breakthrough Growth Award winner recognized for being high performing in customer service, product support, and business development. CEG

A birds-eye view from the balcony of the Cross Pavillion of Northland JCB’s Innovate 2019
A birds-eye view from the balcony of the Cross Pavillion of Northland JCB’s Innovate 2019

Mark Silva, Northland JCB president, stands in front of the JCB 1CXT backhoe loader skid steer.
Mark Silva, Northland JCB president, stands in front of the JCB 1CXT backhoe loader skid steer.

(L-R): Evan Hammersley of Nitco, and Alex and Logan Calvey, both of JCB, in front of a JCB 457 wheel loader.
(L-R): Evan Hammersley of Nitco, and Alex and Logan Calvey, both of JCB, in front of a JCB 457 wheel loader.

Würth’s vendor station was set up toward the entrance of the mezzanine with Brian Othmer (L), district manager, and Jamie Spugnardi, territory sales manager, who were ready to answer questions. Othmer said, “We specialize in helping customers manage their inventory to work more efficiently, be more productive and help them make money and save money.”
Würth’s vendor station was set up toward the entrance of the mezzanine with Brian Othmer (L), district manager, and Jamie Spugnardi, territory sales manager, who were ready to answer questions. Othmer said, “We specialize in helping customers manage their inventory to work more efficiently, be more productive and help them make money and save money.”

(L-R): Jennie Colosi, Heather Groves, Lindsey Draleau and Jessica Murphy National Association of Women in Construction, Northeast Region.
(L-R): Jennie Colosi, Heather Groves, Lindsey Draleau and Jessica Murphy National Association of Women in Construction, Northeast Region.

Guests enjoy lunch in the Cross Pavillion.
Guests enjoy lunch in the Cross Pavillion.

An expansive catered lunch was offered at this year’s event.
An expansive catered lunch was offered at this year’s event.

New England Patriot’s cheerleaders Ashley B. and Morgan D. with the Wille team. The ladies took to the stadium to greet and take photos with vendors and guests.
New England Patriot’s cheerleaders Ashley B. and Morgan D. with the Wille team. The ladies took to the stadium to greet and take photos with vendors and guests.

(L-R): Morgan D., Chris Jackson and Patrick Maclean, both of Northland JCB, and Ashley D. overlook the field.
(L-R): Morgan D., Chris Jackson and Patrick Maclean, both of Northland JCB, and Ashley D. overlook the field.

Alan Hammersley, CEO and president of Nitco, meets with Julie Flynn and Justin Sylvia of Homes for the Troops.
Alan Hammersley, CEO and president of Nitco, meets with Julie Flynn and Justin Sylvia of Homes for the Troops.

Alan Hammersley (C), CEO and president of Nitco, presents Homes for the Troops with a check to support the organization.
Alan Hammersley (C), CEO and president of Nitco, presents Homes for the Troops with a check to support the organization.

The Camerota Truck Parts Drivetrain Specialist Team (L-R) are John Hobbs, Bob White, Mike Smith and Bill Wright.
The Camerota Truck Parts Drivetrain Specialist Team (L-R) are John Hobbs, Bob White, Mike Smith and Bill Wright.

“We really envisioned putting this unique event together for our New England customers in partnership with all of our suppliers so we wanted to create something that is really innovative, which is why we called it Innovate 19,” said Alan Hammersley, CEO and president of Nitco.
“We really envisioned putting this unique event together for our New England customers in partnership with all of our suppliers so we wanted to create something that is really innovative, which is why we called it Innovate 19,” said Alan Hammersley, CEO and president of Nitco.

Steve Castrignano, Zach Cliffor, Jennifer Keyes, Ray Brunelle and Brensan Flagg, all of Nitco.
Steve Castrignano, Zach Cliffor, Jennifer Keyes, Ray Brunelle and Brensan Flagg, all of Nitco.

New England Patriot’s cheerleaders Ashley B. and Morgan D. on the JCB 3CX.
New England Patriot’s cheerleaders Ashley B. and Morgan D. on the JCB 3CX.

Keynote speaker, Mick Mohan, managing director, backhoe loader of JCB, speaks about JCB’s role in global growth and change.
Keynote speaker, Mick Mohan, managing director, backhoe loader of JCB, speaks about JCB’s role in global growth and change.

Alan Hammersley (L), CEO and president of Nitco, with keynote speaker Mick Mohan, managing director, backhoe loader of JCB.
Alan Hammersley (L), CEO and president of Nitco, with keynote speaker Mick Mohan, managing director, backhoe loader of JCB.

JCB and Avant machines being tested out at the highly anticipated demo area located outside of Gillette Stadium.
JCB and Avant machines being tested out at the highly anticipated demo area located outside of Gillette Stadium.

An Avant 860 loader is used with the JCB vibroscreen SCM-40.
An Avant 860 loader is used with the JCB vibroscreen SCM-40.

JCB’s innovative and versatile 110w hyrdradig was a favorite at the demo area.
JCB’s innovative and versatile 110w hyrdradig was a favorite at the demo area.

(L-R): Tom Stanley, Rob Clark, Tyler Walsh, Eric Walsh, Gus Moreira, (front), Eric Stenmen, all of UCX in West Boylston, Mass., enjoy the view of Gillette Stadium.
(L-R): Tom Stanley, Rob Clark, Tyler Walsh, Eric Walsh, Gus Moreira, (front), Eric Stenmen, all of UCX in West Boylston, Mass., enjoy the view of Gillette Stadium.

The Wildes family from New Hampshire checks out some of the new JCB equipment line. (L-R): Roland, Sandra, Sydney, Cedrick and Will.
The Wildes family from New Hampshire checks out some of the new JCB equipment line. (L-R): Roland, Sandra, Sydney, Cedrick and Will.

First time event vendor representatives for Wille. (L-R): Michael Bergeron, Bruce Taylor and Marc Fischer in front of their 855c, a multi- tool carrier.
First time event vendor representatives for Wille. (L-R): Michael Bergeron, Bruce Taylor and Marc Fischer in front of their 855c, a multi- tool carrier.

The JCB 4220 versatile tractor with 4203W SnowWing plow and Mulag mower on display at the entrance of the Cross Pavillion.
The JCB 4220 versatile tractor with 4203W SnowWing plow and Mulag mower on display at the entrance of the Cross Pavillion.

Matt Jarck, director of business development and national accounts of Avant talks about Avant’s 528 compact loader with Michael and William DeChristofaro of Cranston, R.I.
Matt Jarck, director of business development and national accounts of Avant talks about Avant’s 528 compact loader with Michael and William DeChristofaro of Cranston, R.I.

Zack Chaves of Arborscape from Warren, R.I., in the new JCB 1CXT.
Zack Chaves of Arborscape from Warren, R.I., in the new JCB 1CXT.

(L-R): Ryan Sears of JCB, Ted Merrow and Marcus John, both of N.H. States Veteran’s Cemetery, and Frank Groccia of Batteries Unlimited in Worcester, Mass., check out the cab of the 3CX compact loader.
(L-R): Ryan Sears of JCB, Ted Merrow and Marcus John, both of N.H. States Veteran’s Cemetery, and Frank Groccia of Batteries Unlimited in Worcester, Mass., check out the cab of the 3CX compact loader.