# ROMCO Opens in Amarillo, Expands Texas Presence

- **Published:** 2026-08-20
- **Edition:** West
- **Source:** Construction Equipment Guide
- **Authors:** CEG
- **URL:** https://www.constructionequipmentguide.com/romco-opens-in-amarillo-expands-texas-presence/72060
- **Tags:** Business News, Events, new facility, ROMCO Equipment Co., TEXAS

## Summary
ROMCO Equipment Co., celebrated the opening of its newest branch in Amarillo with a ribbon-cutting ceremony on Aug. 28, 2026, marking the company’s 17th location and expanding its presence across Texas.

## Article

[ROMCO Equipment Co.](https://www.constructionequipmentguide.com/dealers/romco-equipment-co/1711), an SMT company, celebrated the opening of its newest branch in Amarillo with a ribbon-cutting ceremony on Aug. 28, 2026, marking the company's 17th location and expanding its presence across Texas.

Customers, manufacturers, employees and local officials gathered for the ribbon cutting before touring the new facility and equipment displays. The celebration included a barbecue lunch as attendees visited with ROMCO personnel and industry partners.

![](https://dmt55mxnkgbz2.cloudfront.net/900x0_s3-72060-W-ROMCO-AMARILLO-3_jpeg.jpg)

CEG photo

The Amarillo branch joins ROMCO's nearby locations in El Paso, Midland, Lubbock as well as Artesia, NM. The dealership offers equipment sales, rentals, parts and service while providing customers with access to ROMCO's full equipment portfolio.

"We now carry Volvo Construction Equipment for the whole state of Texas," said Steve Passmore, president of ROMCO Equipment. "For our customers that work in different regions of the state, it gives them a very convenient solution. They're able to work with ROMCO for all their equipment needs."

Situated on approximately 5 acres, the facility includes three service bays, a wash bay and a dedicated demonstration area. Branch Manager Bob Nabours said the location will support customers throughout the Texas Panhandle, including Potter, Randall, Armstrong, Carson, Moore, Hartley, Dallam and surrounding counties.

Passmore said Amarillo's continued growth and the opportunity to establish a local presence made it a natural choice for ROMCO's newest location.

"It's an exciting market," Passmore said. "There's a lot of construction activity. You also have agriculture, cattle feeding operations and dairy operations, and data center growth is really taking off in this region."

Nabours said the branch's focus is straightforward.

"Just providing customers the best customer service that we can is probably the biggest thing to me," Nabours said.

![](https://dmt55mxnkgbz2.cloudfront.net/900x0_s3-72060-W-ROMCO-AMARILLO-5_JPG.jpg)

CEG photo

Passmore said opening a new branch is a significant milestone for the company and reflects ROMCO's long-term commitment to the Texas Panhandle.

"We're big culture people," Passmore said. "We're very employee-focused, but I think that translates to our customers because they're part of the ROMCO family as well. We always do the right thing by our customers and make our decisions based on the long-term relationship."

"We've got a beautiful location, there's room for us to expand and we're here to stay," Passmore said.

## Photos

![Hamilton Steel & Concrete constructed the metal building for ROMCO Equipment Co.’s new Amarillo, Texas, branch, and participated in the dealership’s grand opening. (L-R): are Josh Adams of ROMCO Equipment; Jeff Hamilton, Marla Badillo, Pam Hamilton, Kristin King and Davy Hamilton of Hamilton Steel & Concrete; and Steve Passmore, president of ROMCO Equipment.](https://dmt55mxnkgbz2.cloudfront.net/1205x0_s3-72060-W-ROMCO-AMARILLO-1_jpeg.jpg)
*Photo credit: CEG photo*

![Volvo Construction Equipment leadership attended the event in support of ROMCO Equipment Co.’s continued growth in Texas. (L-R): are Steve Passmore, president of ROMCO Equipment; Abdul Al-Ololla, Volvo Construction Equipment vice president of sales, West Region; and Casey Maun, Volvo Construction Equipment area commercial manager, West Region.](https://dmt55mxnkgbz2.cloudfront.net/1205x0_s3-72060-W-ROMCO-AMARILLO-2_jpeg.jpg)
*Photo credit: CEG photo*

![ROMCO Equipment Co. and FRD continue to work together to support customers across Texas and New Mexico. Pictured are Austin Fitch (L), vice president of operations of ROMCO Equipment; and Allen Stone, regional sales manager of the FRD Breaker Division.](https://dmt55mxnkgbz2.cloudfront.net/1205x0_s3-72060-W-ROMCO-AMARILLO-3_jpeg.jpg)
*Photo credit: CEG photo*

![Serving customers from ROMCO Equipment’s Amarillo branch (L-R): are Jose Reynoso, Bob Nabours and Rick Trejo.](https://dmt55mxnkgbz2.cloudfront.net/1205x0_s3-72060-W-ROMCO-AMARILLO-4_jpeg.jpg)
*Photo credit: CEG photo*

![A ribbon-cutting ceremony marked the opening of ROMCO Equipment Co.’s new Amarillo, Texas, branch.](https://dmt55mxnkgbz2.cloudfront.net/1205x0_s3-72060-W-ROMCO-AMARILLO-5_JPG.jpg)
*Photo credit: CEG photo*

![An aerial view of ROMCO Equipment Co.’s Amarillo branch and equipment yard.](https://dmt55mxnkgbz2.cloudfront.net/1205x0_s3-72060-W-ROMCO-AMARILLO-6.jpg)
*Photo credit: Romco photo*