This seminar is for attendees who have a minimum of three to five years’ experience working in rental and have most of the basic understanding required to function effectively in the rental department. Their company’s rental fleet has generally more than 50 units and are feeling market pressures to grow the rental department. The focus for this seminar is making rental more of a strategic initiative rather than a reactive one. This includes aligning resources within the company to not only grow the fleet, but efficiently run the operations and increase fleet utilization which drives revenue and gross profit margin.