Hettinger Comes Out of Retirement, Builds New Company

Vermeer Southeast Celebrates Marietta Grand Opening

Thu May 30, 2019 - Southeast Edition #12
Vermeer Southeast



(L-R): Jim Dees (former owner, current COO), Julie Dees, Merle Den Besten (co-founder), Fran Den Besten, Barbara Bokhoven, Mel Bokhoven (co-founder), Tricia Ver Steeg and Todd Ver Steeg (former owner, current CMO). Not pictured: Kris Den Besten (former owner, current CEO).

Vermeer Southeast, an employee-owned company as of January 1, 2019, recently celebrated the grand opening of their new Marietta, Ga., parts, service and sales facility, expanding from roughly 7,000 sq. ft. to nearly 24,000 sq. ft. of space.

After initially considering a move to another site further outside of metro Atlanta, company leadership made the decision to remain on the current site based on customer feedback. Todd Ver Steeg, vice president of Vermeer Southeast states, "Our goal was to always put our customers first by continuing to provide them a convenient location to acquire parts, complete service repairs, and serve customer's needs for new and used equipment. With some creative site-planning, we were able to not only expand our facility to accommodate future growth but also substantially increase our parking and equipment areas."

The original facility on the site was constructed in the early '70s. The new facility now boasts a 6,000 sq. ft. parts showroom with an additional 7,000 sq. ft. for parts storage, a 9,100 sq. ft. service area with ten bays and a 2,100 sq. ft. customer and employee training center.

A crowd of 300-plus attended the recent grand opening event on May 3, with facility tours, equipment demos, vendor displays, live music and barbecue.

A second metro Atlanta facility was also opened in Buford, Ga., in February 2018, offering customers East of Atlanta more convenient access to parts, service and sales for Vermeer industrial products.

Vermeer Southeast brings industrial equipment solutions with 11 locations covering Alabama, Florida, and Georgia. To learn more about Vermeer Southeast, visit www.vermeersoutheast.com.

CEG

Side view of the new Vermeer Southeast Marietta facility showing windows into office space and service bays.
Side view of the new Vermeer Southeast Marietta facility showing windows into office space and service bays.

A number of vendors were on hand with product displays and demonstrations at Vermeer Southeast’s grand opening event on May 3.
A number of vendors were on hand with product displays and demonstrations at Vermeer Southeast’s grand opening event on May 3.

The new 9,100 sq.-ft. service area was perfect for accommodating the crowd for mingling.
The new 9,100 sq.-ft. service area was perfect for accommodating the crowd for mingling.

The crowd is enjoying some great barbecue and live bluegrass music.
The crowd is enjoying some great barbecue and live bluegrass music.

(L-R): Jim Dees (former owner, current COO), Julie Dees, Merle Den Besten (co-founder), Fran Den Besten, Barbara Bokhoven, Mel Bokhoven (co-founder), Tricia Ver Steeg and Todd Ver Steeg (former owner, current CMO). Not pictured: Kris Den Besten (former owner, current CEO).
(L-R): Jim Dees (former owner, current COO), Julie Dees, Merle Den Besten (co-founder), Fran Den Besten, Barbara Bokhoven, Mel Bokhoven (co-founder), Tricia Ver Steeg and Todd Ver Steeg (former owner, current CMO). Not pictured: Kris Den Besten (former owner, current CEO).

The new 6,000 sq.-ft. parts showroom in all its glory.
The new 6,000 sq.-ft. parts showroom in all its glory.