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Work to Start on $100M The Preserve at Alafia Project

Sat March 13, 2010 - Southeast Edition
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Garrison Developer Group of Florida (GDGFL) celebrated the start of construction on The Preserve at Alafia, 351-waterfront luxury apartments, with a groundbreaking ceremony. Executives from GDGFL were joined by Tampa-area dignitaries for the February 25th riverside ceremony and reception.

The luxury apartments of The Preserve are Phase I of the $100 million three-phase multi-use project. Located on the Alafia River in Hillsborough County, Preserve residents will be just 10 minutes from downtown Tampa via the adjacent crosstown expressway. The luxury apartment residences offer waterfront views of the Alafia River, and access to nearby Tampa Bay.

“Originating construction on this compelling project is the result of tremendous teamwork and the support of a unique coalition of environmentally concerned citizen groups, progressive development advocates and elected officials. We are deeply grateful to all of them for paving the way for a project that brings jobs and revenue to our community along with desirable residences, soon to be joined by offices, retail and commercial space in this incredibly beautiful location,” said Rey Ortega, president of GDGFL at the event.

According to an independent economic impact study, the development will infuse more than $75 million and 122 jobs into the local economy over the next three years.

The five-story secured apartment buildings are located in a park-like setting with more than 1,200 ft. of waterfront and a 3,000-ft. frontage on the 80-acre Alafia River nature preserve and wildlife conservation area.

Alafia Crossing, a mixed-use project with retail space, an office complex, restaurants, and full-service Holiday Inn also is being developed by Garrison on same site as the luxury apartments of The Preserve.

“Our project creates an enhanced gateway to the entire Riverview community, raising the level to one of attractive sophistication in a natural setting. This rapidly growing area is an ideal locale for professionals, upscale retailers and users of commercial space,” said Ortega.

In the planning phase of the project, principals of GDGFL learned that professionals are strongly attracted to the concept of living on the river and walking just steps from their upscale homes to shops with no traffic signals between the development and downtown Tampa for their commute to work.

“The proximity to the river and the site’s natural beauty make this location particularly desirable. Our natural contemporary vibe is being maintained through all aspects of the architecture, construction and execution of The Preserve and Alafia Crossings,” continued Ortega.

When completed the Preserve will offer residents and tenants a picturesque river walk and clubhouse with full amenities. The Preserve’s upscale common area features include docks and canoe/kayak storage, fitness facilities including a yoga pavilion, business center, Cyber Café, demo kitchen for cooking classes, big screen theater room, pool, spas and volleyball court.

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