The event will be held from 9:00 a.m. to 1:00 p.m. on Saturday, July 21 at Ritchie Bros. Auctioneers in Longmont, Colo.

John Deere dealership, 4Rivers Equipment, will be sponsoring the American Cancer Society's 2018 Big Dig of Northern Colorado event, which will be held from 9:00 a.m. to 1:00 p.m. on Saturday, July 21, at Ritchie Bros. Auctioneers in Longmont.

The Big Dig gives local Northern Colorado children, including cancer patients and survivors, the opportunity to attend and operate heavy machinery donated by 4Rivers Equipment. Sponsors and ticket holders will be given hard hats for the day operating heavy construction equipment, such as John Deere excavators and boom lifts, in a festive fair-like atmosphere. More than 1,500 big and little construction dabblers are expected to attend the annual Big Dig of Northern Colorado for the American Cancer Society event.

In 2018, an estimated 10,590 new cases of childhood cancer will be diagnosed and 1,180 deaths will occur among children ages 0 to 14 in the U.S. Cancer is the second leading cause of death in children ages 1-14, exceeded only by accidents. Every day, 43 children are diagnosed with

cancer and the average age of diagnosis is 6-years-old.

The American Cancer Society is the largest voluntary health organization in the United States with over 2 million dedicated volunteers, 47 Nobel Prize winners, and more than $36 million currently invested in childhood cancer research grants ($9 million currently invested in

Colorado). Their mission is to save lives, celebrate lives and lead the fight for a world without cancer.

If you are interested in becoming a Big Dig of Northern Colorado sponsor, you help reduce the burden of cancer on the community. Your generous contributions help fund research, patient services, advocacy and cancer prevention education.

For sponsorship information, visit www.bigdigofnortherncolorado.org.

About 4Rivers Equipment

John Deere dealership, 4Rivers Equipment, has fifteen (15) dealerships across Wyoming, Colorado, New Mexico and Texas. Celebrating 92 years of service this year, 4Rivers Equipment is dedicated to serving each and every customer with unmatched service and support.

This story also appears on Truck and Trailer Guide.

Today's top stories

Blalock Crews Build TDOT's $67M Newport Bypass

New Bridges Part of Iowa's $114M Madison Avenue Project

Eagle Bridge Co. Works On Final Leg of U.S. 35 Upgrade

SAKAI Achieves Record Sales, Production

Takeuchi Recognizes Top Dealers at 2024 Dealer Summit

Equip Expo's Summer Giveaway Offers a Chance for Lifetime Trade Show Registration, Gift Card, Hotel Stay

Tennessee's Pugmill Systems LLC Expands Its Product Offerings to Include Concrete Plants

ASCENDUM Machinery Opens New Savannah, Ga., Facility