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Ad Campaign Puts Hearing Protectors Where They Belong

Fri May 26, 2006 - National Edition
Construction Equipment Guide

A new ad campaign recently launched by the Bacou-Dalloz Hearing Safety Group is one of the first in the industry to look beyond issues of compliance and attenuation ratings to focus on one of the most important elements of any hearing conservation program — the noise-exposed workers who wear hearing protectors on the job.

The “People” campaign, which features a series of people-oriented, full-page ads for Bacou-Dalloz brands Howard Leight and Bilsom, is currently running in a number of safety publications, including Occupational Health and Safety, ISHN and OHS Canada.

“Hearing protection is about people, after all,” said Bill Sokol, vice president Strategic Marketing of the Bacou-Dalloz Hearing Safety Group.

“For year, hearing protection was a numbers game with companies trying to trump one another with facts and figures about noise reduction ratings [NRRs]. However, we recognize that people and the motivation to wear hearing protectors properly on the job are central to any effective workplace hearing conservation program.”

Aimed at both safety professionals and users, the new Howard Leight and Bilsom ads are linked to a special mini-Web site where visitors can learn more about the “Safety Beyond Compliance” approach to selecting hearing protectors, incorporating the 4Cs factors of comfort, communication, convenience and caring.

Visitors can download a pdf of a “Safety Beyond Compliance” presentation for training purposes, as well as register to receive a complimentary Howard Leight/Bilsom Hearing Safety Kit.

The kit features a selection of Howard Leight earplugs, a Bilsom earmuff, posters, and other hearing safety information designed to enhance workplace hearing conservation programs.

“Damage from hazardous noise is cumulative,” said Sokol, “and noise-induced hearing loss is permanent, however it is completely preventable. The technology exists to provide proper protection without the downside risks of physical discomfort or the inability to hear important signals or communication. Our goal is to help safety officers and industrial hygienists put this technology into its human context to improve actual worker protection.”

Since its beginnings as a one-man operation more than 30 years ago, Howard Leight Industries has grown into one of the largest manufacturers of in-ear hearing protection in the industrial market and is widely recognized as an innovator in protection and fit. Since 2001 Howard Leight has been a part of the Bacou-Dalloz Hearing Safety Group.

Bilsom was founded in Sweden in 1968 and leads the industry in developing innovative sound management technologies that are used in some of the most challenging environments in the world, according to the company.

Bacou-Dalloz is a world leader in the design, manufacture and sale of personal protective equipment, offering a comprehensive range of safety products designed to protect people from hazards in the workplace. The group specializes in head protection equipment (eye and face, respiratory and hearing protection), body protection equipment (clothing, gloves and footwear and fall protection equipment.

With a worldwide presence and more than 6,000 people, Bacou-Dalloz endeavors to contribute to ongoing improvements in workplace health and safety by providing innovative, comfort-engineered products that workers want to wear.

The group’s products are sold through a worldwide network of distributor partners for use in all sectors of activity (construction, manufacturing, telecommunications, homeland security, petrochemicals, medical, public services, etc.).

For more information, call 800/430-5490 or visit

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