ALL Crane Celebrates 40 Years of Growth, Achievement

Fri July 09, 2004 - Southeast Edition

Our nation was founded on the idea that it is every man and woman’s right to live freely, prospering in a fair and open society. It was in this belief that as a free nation we could work hard and use our freedom to achieve our dreams and improve our lives, as well as improve our country. And it is because of this belief that many business startups in this country turn into tales of success. Such is the case with ALL Erection & Crane Rental Corp., which celebrates its 40th anniversary this year.

In 1964, ALL Crane was started by Michael Liptak Jr. and his wife, Marvene. With his background in automobile sales and some knowledge of cranes, Liptak recognized a need for a 24-hour crane service company. He also had the desire to start working for himself.

The Liptak’s had children and a modest home in Cleveland. Without starting capital or a cash source, they ran the business from their dining room.

Their initial crane purchase proved to be a good investment, and after a short period of time, the fledgling company purchased a second crane. Liptak has two brothers, Larry and Jake, who joined him in the business. With the three brothers working together as partners, the company grew –– along with the workload.

Running a service-based company takes a lot of time and energy. Marvene Liptak ran the family household and managed the daily business accounts. With everything being handled from their home, even their children helped out after school with answering the phones, cleaning cranes or whatever was needed.

The family mobilized to keep the phones manned 24 hours a day and to keep the cranes scheduled, operated and maintained. Sometimes there were emergency crane needs and everyone’s schedule had to be adjusted. This meant a real commitment and a true test of their desire to make their company a success.

ALL Crane endured and additional cranes were purchased for the growing fleet. Eventually the business was moved out of the dining room and into their first office facility.

Today, ALL Crane employs hundreds of people, with more than 33 offices in the eastern United States, from Tampa, FL, to Milwaukee, WI. A number of rental houses are united by the ALL Crane Group of family businesses: Dawes Rigging & Crane Rental Inc., Jeffers Crane Service Inc., Central Rent-A-Crane, ALL Erection & Crane Rental, ALL Carolina Crane & Equipment, ALL Crane Rental of Georgia, ALL Sunshine Crane Rental and ALL Canada Crane Rental Corp.

The ALT Sales office in Richfield, OH, is a recent addition to the company. This office has the capability to assemble boom trucks from 14- to 38-ton capacities. Working with crane companies such as Terex, Manitex, and National; and with chassis manufacturers such as Sterling, Peterbilt and Kenworth, the Richfield office can produce a custom-built boomtruck for distribution to its customers nationwide.

The employees and associates of ALL Crane know that the success of the company is a direct result of the service and attention shown to its customers. ALL Crane attributes its achievements over the past 40 years to the loyalty of its customers. The company plans to continue updating and improving its rental fleet and the quality of the service it provides.

There are employees who have worked with ALL Crane’s service department for more than 30 years. By having personal contact with customers, these employees have helped maintain the company’s success.

Each ALL Crane office is manned with qualified mechanics, welders and various shop personnel. The company keeps up with current industry requirements by constantly updating the machine, engine and parts shops.

The truck fleet also is updated constantly and includes on-site-service trucks and over-the-road tractor/trailer rigs. ALL Crane offers nationwide delivery and assembly on-site. Qualified technicians also are available with mobile service trucks to maintain and service the equipment at the job site. These types of services can help a contractor start and complete their project on schedule, regardless of the job location.

The ALL Crane family of companies includes an inventory in excess of 290 crawler cranes, spanning from 15- to 1,000-ton capacities; 1,200 rough-terrain cranes, from 18- to 130-ton capacities; 120 all-terrain and truck cranes, up to 650-ton capacity; 230 over-the-road tractors; numerous tower cranes; and a large number of aerial lifts and boom trucks.

ALL Crane represents well known names in the industry either as a dealer or in the rental fleet. Some of these companies include: Manitowoc, Link-Belt, Grove, National, Terex, Peiner, Broderson, and JLG/Gradall.