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American Rental Association Unveils New Market Monitor Service

Fri December 11, 2009 - National Edition
Construction Equipment Guide

The American Rental Association (ARA) and Rental Management have launched the State of Equipment Rental Industry Outlook 2009-2014 Market Monitor service.

This online subscription-based program, exclusively available to ARA members only, provides subscribers with the latest economic information regarding the equipment rental industry compiled by economic forecasting firm IHS Global Insight. The information is updated quarterly.

A basic annual subscription to the Market Monitor service includes an economic overview and equipment rental revenue forecasts for the United States and Canada broken out into each equipment rental market segment — construction and industrial equipment, general, and party and event — as well as U.S. national-level rental equipment investment data and quarter updates.

Upgrades to the basic package can be purchased, enabling subscribers to access geographical and market specific information. As part of this new service, subscribing ARA members can opt to drill down and receive economic information at the metropolitan statistical area (MSA) level. Examples of the 363 MSAs in the United States include Chicago, Salt Lake City and locations such as Palm Coast, Fla.

Annual subscriptions start at $100 and can range up to $3,000 for access to all the data, charges, figures and analyses available through the Market Monitor service. For an additional $50, subscribers will have access to the MSA of their choice. Subscriptions can be customized to include multiple MSAs, U.S. states or U.S. Census regions at different price points.

Equipment rental industry-specific economic data did not exist prior to 2005, the first year that ARA and Rental Management magazine partnered with IHS Global Insight to determine the size of the equipment rental industry. Since then, three comprehensive annual reports have been published for 2006, 2007, and 2008. The growing trend of electronic media and feedback from rental members led to the shift in providing the same research in an online service.

“This is a tremendous step forward for measuring the shape and size of the equipment rental industry. The ability for our members to customize and receive only the information relevant to their business is a great new option. We are excited to offer this benefit to our members and anticipate that many will take advantage of the Market Monitor service considering the accessibility of information and the pricing structure,” said Christine Wehrman, ARA’s executive vice president and CEO. “This information is relevant and useful to all rental operators and suppliers in their daily business management.”

For more information, visit

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