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ASA Taps Richard Bright as Its COO

Bright will now shine a light on ASA’s government and industry advocacy efforts.

Wed July 31, 2013 - National Edition
Construction Equipment Guide

Richard Bright, founder and president of the sales and marketing consulting firm Bright Concepts Inc., Elkridge, Md., has been named chief operating officer of the American Subcontractors Association, effective July 1, 2013. As chief operating officer, Bright will manage all non-advocacy-related aspects of ASA, including membership development, chapter relations, communications and operations/administration.

Bright has served as ASA’s chapter liaison for several years, working with ASA chapters on association management issues and implementing strategic membership recruitment and retention initiatives. He has served as interim chief operating officer since April 1, 2013.

Bright is a veteran sales executive with broad experience in all aspects of sales and marketing, new business development, project management, business and strategic planning, and fund raising.

“Richard has extensive experience in association management and has established relationships with ASA chapters and chapter leaders. ASA is excited to bring him on board to chart ASA’s new course of change and renovation,” said 2013-14 ASA President Jack Austhof, Sobie Company Inc., Dutton, Mich. “ASA is equally as excited to have Colette Nelson lead ASA’s advocacy program. The future of ASA will be as strong as ever.”

In her role as ASA’s chief advocacy officer, E. Colette Nelson focuses on further strengthening ASA’s government and industry advocacy efforts on behalf of construction subcontractors, specialty trade contractors and suppliers. She has served in this role since April 1, 2013. Nelson has nearly 40 years of experience in government and industry advocacy. She has long represented ASA on key subcontractor issues, including prompt payment, retainage and risk allocation. She also has been deeply involved in representing ASA and subcontractor interests within the construction industry, including as a leading advocate for the development and establishment of ConsensusDocs.

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