Global equipment dealer Ascendum Group has announced a name change to its U.S. division. North America's largest Volvo Construction Equipment dealer, ASC Construction Equipment, has changed its name to Ascendum. The name change took effect on Jan. 1. The change comes as part of a corporate effort to maintain a global brand presence across the span of 14 countries.

Though the name has changed, the company's dedication to customer service, quality parts and maximum up time remain the same. Since 2004, ASC has been recognized as the U.S. division of the Ascendum Group. In recent years, the company has grown to become a global provider of quality equipment, supporting broad array of industries and markets in 14 countries. The name change consolidates the company's global brand identity and its ongoing commitment to its valued customers.

“This is an exciting time as we transition to Ascendum and globally become One Brand, with a shared ambition to be a strong and cohesive company, focused on providing world class products and customer support” said Brad Stimmel, president and CEO of Ascendum.