List and Sell Your Equipment  /  Dealer Login  /  Create Account

Beard Equipment Company Rents Out Pink Tractor to Fight Cancer

Tue October 02, 2012 - Southeast Edition
Construction Equipment Guide

Beard Equipment hopes to raise between $60,000 and $70,000 for USA Children’s & Women’s Hospital and the Mitchell Cancer Institute.
Beard Equipment hopes to raise between $60,000 and $70,000 for USA Children’s & Women’s Hospital and the Mitchell Cancer Institute.

Beard Equipment Company has come up with a novel way to raise support for fighting cancer. Starting on Oct. 1 and continuing for 12 months, Beard Equipment will rent a special pink tractor to customers, with all rental revenue going to USA Children’s & Women’s Hospital and the USA Mitchell Cancer Institute.

“While launching our wellness program we recognized that employees, customers, relatives and friends have in some way been touched by cancer,” said Kristen Beard DeLaney of Beard Equipment. “We at Beard Equipment wanted to make a contribution to the cancer research community.

“While exploring ways to contribute we realized that we have two outstanding research facilities here in Mobile,” said Brooke Beard Dodson of Beard Equipment. “USA’s Mitchell Cancer Institute and USA Children’s & Women’s Hospital seemed to be ideal organizations to help make a difference.”

The attention-getting pink tractor is actually a 22 ton (20 t) excavator, a construction tool for contractors for general site excavation, installation of pipe and utilities and land clearing. The pink paint is being donated by Tommy English of Automotive Paint Supply and PPG. Rental rates are $800 daily, $2,000 weekly and $6,000 monthly.

“We have hopes of raising between $60,000 and $70,000 for Children’s & Women’s and the Mitchell Cancer Institute,” DeLaney said. The tractor will be available to rent in Mobile and through Beard Equipment’s Florida locations in Pensacola, Panama City, Freeport, Jacksonville, Lake City and Palatka.

For more information about renting the pink tractor, contact Beard Equipment Company in Mobile 1-855-GOBEARD (462-3273).

About USA Children’s & Women’s Hospital

USA Children’s & Women’s Hospital is among fewer than ten freestanding hospitals in the country dedicated specifically to the health care needs of children and women, offering Mobile’s only neonatal and pediatric intensive care units, pediatric oncology and sickle cell outpatient center and high-risk obstetrical care. With more than 2,700 births annually, USA Children’s & Women’s Hospital is the area’s leader in deliveries.

A major expansion that will nearly double the size of USA Children’s & Women’s Hospital is scheduled to be completed in 2013, recognizing the community’s validation of the hospital’s quality of care and the hospital’s opportunity to continue to meet the needs of a varied and growing population.

For more information, visit

About the University of

South Alabama Mitchell

Cancer Institute

University of South Alabama’s Mitchell Cancer Institute (MCI) is the only academic cancer research institute in the upper Gulf Coast region, and is the largest single research endeavor in the history of the University of South Alabama. MCI offers cutting edge treatment and research under one roof. The strong spirit of collaboration between clinical care, basic and translational research and the referring physician is what sets MCI apart. The interdisciplinary cancer team works together to develop life-saving treatments for cancer patients.

MCI’s vast research initiatives are a key component of its commitment to provide the most advanced and most comprehensive cancer care including the latest treatment technology, CyberKnife Robotic Radiosurgery system and the comfortable treatment environment of its infusion suite. In addition to improving cancer care, the Institute stimulates the growth of a strong regional economy built on biomedicine and biotechnology. Together with the entire USA Health System, USAMCI focuses on discovery and development of new and more effective treatments for cancer.

For more information, visit

Today's top stories

Is Your Equipment Fleet Ready for Winter?

Southway Rebuilding Historic Lexington Market in Downtown Baltimore

Volvo CE Boosted by Solid Growth Outside China in Q3

Manhattan Construction Earns AGC Award for $1.1B Globe Life Stadium Project

Four Heavy Equipment Dealerships Rebrand Under One New Name With New Logo

New Train Station in Coatesville, Pa., May Help Boost City West of Philadelphia

Taxpayers to Save Money in New Road Deal for Ga.'s Fort Gordon

La. Gov. Edwards, Lawmakers Sparring Over Superdome Renovations

ceg-logo ceg-logo ceg-logo ceg-logo ceg-logo