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Bell ADT’s Re-enter the U. S. Market

Bell is coming back in the U.S. in a big way with two new models on the horizon.

Thu May 02, 2013 - National Edition
Construction Equipment Guide

Wayne Michels (L) and Kevin O'Donnell.
Wayne Michels (L) and Kevin O'Donnell.

Bell Trucks America, Inc. has been appointed the Bell articulated truck distributor for the United States by Bell Equipment, SA. Bell Trucks America, Inc also known as BTA, is based in Houston, TX and will begin distributing the Bell B35D, B40D, B45D and the largest production ADT, the Bell B50D. The new Bell B25E and the B30E will be available in January 2014 to complete the line-up of articulated trucks in the United States.

Bell Trucks America will be headed up by Wayne Michels, General Manager and Kevin O’Donnell, Vice President- Sales. Wayne is focused mainly on Customer Support, including Parts, Service and Warranty. Wayne comes to Bell Trucks with 40+ year’s industry experience, 28 with articulated trucks; 20 with Moxy Trucks of America and the last 8 years with Terex trucks at Four Seasons Equipment.

Kevin joins BTA from 4 years at Hydrema US and 20 years at Moxy Trucks of America, where he served as National Sales Manager for both companies. According to the company, Kevin and Wayne give Bell Trucks America a strong nucleus of a team determined to capture the US market for Bell Trucks.

Bell Trucks America is also announcing the addition for four new dealers in their first month in the United States: Four Seasons Equipment, Inc. located in Houston, TX with offices in Dallas, TX, Sulphur, LA and Williston, ND; Hills Machinery in South Carolina and North Carolina; Heavy Equipment Rentals & Sales, LLC, located in Corona, California and Highway Equipment Company in Western Pennsylvania. Thomas H. Reynolds, President of Highway Equipment Company states, “We are excited about Bell Trucks. Bell’s reputation around the world for quality, support and performance is impressive. Here in America, Bell has started off with a team of talented people. Parts are already on the shelves. Support is in place. We find Bell Trucks America to be the perfect fit in our equipment portfolio that fits Highway Equipment’s long term strategy in the mid-Atlantic region.” In South Carolina, Jim Hills, President of Hills Machinery added, “After researching articulated trucks in the industry, we feel the Bell is the best for our markets. They have a tremendous horsepower to weight ratio that is critical for the soft conditions in the Carolinas. We are excited to be representing Bell and looking forward to a long lasting relationship.”

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