The Big Dig of Northern Colorado had one of its most successful years ever in 2024, raising $125,841 in support of pediatric cancer research for the American Cancer Society.
This year's event, which took place on Sept. 7 at Ritchie Bros. Auctioneers in Longmont, Colo., sold out for the first time. The strong backing from the community allowed such a feat to become possible.
Photo courtesy of Big Dig of Northern Colorado.
4Rivers Equipment was one of the key sponsors of Big Dig of Northern Colorado 2024 and brought a 70-ft. obstacle course and 12 mini-excavators for children to enjoy. The event offered a fun, hands-on experience for kids while supporting the fight against childhood cancer.
There were 2,569 attendees to the event, which generated $28,570 in ticket sales.
Sponsorships raised $84,500, while a silent auction generated $2,968. Day of revenue enhancers such as hats, T-shirts and an equipment rodeo produced $2,125. The Childhood Cancer Champion brought in $1,625, while general donations accounted for $3,827 and credit card transaction fees added $2,327.
An estimated 9,620 children in the United States under the age of 15 will be diagnosed with cancer this year, according to the American Cancer Society.
Events like Big Dig of Northern Colorado seek to assist in the fight to find more — and better — treatments, uncover factors that may cause cancer and improve cancer patients' quality of life.
For more information on the American Cancer Society, visit www.cancer.org.
